About Google Ads dynamic search targets
Google Ads accounts only
Dynamic search targets define whether the ad network uses all or a subset of the pages in your website to target your dynamic search ads. Configure dynamic search targets at the ad group level; they apply to all dynamic search ads in the same ad group.
Depending on your campaign settings, dynamic search targets may be required or optional:
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You must create dynamic search targets when you don’t specify a website domain and language in the campaign’s “DSA Options” section.
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You can optionally create dynamic search targets when you specify a website domain and language in the campaign’s “DSA Options” section.
Google Ads automatically shows your dynamic search ads based on the content of a website specified with these settings.
To best track performance, configure your campaign with one ad group per dynamic search target, and include an ad group that targets all criteria.
For more information about Google Ads dynamic search ads, see https://support.google.com/google-ads/answer/2471185.
The Auto Targets view
You can create, edit, and change the status of dynamic search targets in the Campaigns > Campaigns > Auto Targets view.
You also can apply a label to any target.