About specialty reports

Most specialty reports consist only of data collected by the ad networks. The Google Ads Shopping Performance Report, Keyword Impression Share Report, and Campaign Impression Share Report, however, can include revenue data collected by Adobe. Specialty reports are available to all users.

For most specialty reports, data is pulled for the previous day at 23:00 (11:00 p.m.) each day. For example, at 23:00 on June 18, it pulls data for June 17. If you run the report on June 19 at 09:00 — before data for June 18 is pulled — then the report includes data through June 17 at 23:00. This data synch applies to all Google Ads specialty reports and to the Bing Ads Geo Report and Bing Ads Search Query Report.

Types of Specialty Reports