AdWords and Bing Audience Target Report

Google Ads and Microsoft® Advertising accounts only

The AdWords and Bing Audience Target Report includes cost, click, impression, and (optionally) derived metric data by audience target (Google Ads customer data-based, in-market, and similar audiences and your Microsoft® Advertising remarketing, custom, customer match, similar, and in-market audiences ) for one or more ad groups or campaigns. By default, the data includes one row for each audience that received at least one impression or click for each applicable ad group for each time unit in the specified date range. The rows are in ascending order by ad group name and then by audience by default. The report includes conversion data tracked by Adobe for remarketing list targets only.

You can view data for up to the previous year.

  • Google Ads doesn’t provide the means to track revenue data for in-market audiences.
  • Data for this report is pulled for the previous day at 23:00 (11:00 p.m.) each day. For example, at 23:00 on June 18, it pulls data for June 17. If you run the report on June 19 at 09:00 — before data for June 18 is pulled — then report includes data through June 17 at 23:00.

Default columns

For descriptions of all default and custom columns, see “Report columns for specialty reports.”

  • Start Date
  • End Date
  • Campaign Name
  • Ad Group
  • Audience Name
  • Impressions
  • Clicks
  • Cost
  • CTR
  • CPC
  • eCPM
  • Avg Position