Keyword Daily Impression Share Report

Google Ads and Microsoft® Advertising accounts only

The Keyword Daily Impression Share Report includes daily impression share metrics for each keyword, corresponding match type, and corresponding device type for one or more ad groups or campaigns. By default, the data includes one row for each keyword, match type, and device that received at least one impression or click for each applicable ad group for each day in the specified date range. The rows are in ascending order by date by default. The report can optionally include data tracked by Adobe and derived metrics.

Impression share metrics are available at 13:00 in the advertiser’s time zone for the previous day. You can view data for the previous two months.

Default columns

For descriptions of all default and custom columns, see “Report columns for specialty reports.”

  • Keyword
  • Keyword Status
  • Start Date
  • End Date
  • Portfolio
  • Account
  • Search Engine
  • Campaign
  • Ad Group
  • Device
  • Click Match Type
  • Search IS%
  • Search Exact Match IS% (Google)
  • Search IS% Lost to Rank
  • Search IS% Lost to Budget (Bing)
  • Search IS% Lost to Bid (Bing)
  • Search IS% Lost to Page Relevance (Bing)
  • Search IS% Lost to Keyword Relevance (Bing)
  • Content IS% Lost to Budget (Google)
  • Content IS% (Google)
  • Content IS% Lost to Rank (Google)
  • Impr. (Abs. Top) %
  • Impr. (Top) %
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