MSA Ad Extension Detail Report

Microsoft Advertising accounts only

This report shows the impressions, clicks, spend, and average cost per click for individual ad extension elements (such as each link in a sitelink extension). Use this report to see the effectiveness of your ad extension elements.

When you run a report with only metric columns and no dimensions, then the generated report contains two duplicate rows: one with aggregated data and the other with all metrics.

You can view data for the last 180 days. Search, Social, & Commerce pulls the data from Microsoft Advertising in real time, and it may take several minutes to generate reports with larger data volume.

When the report includes a large volume of data, the report may fail. If this happens, run the report for a smaller time interval.

Default columns

For descriptions of all default and custom columns, see “Report columns for specialty reports.”

  • SE Account Name
  • Extension Property Value
  • Extension TypeID
  • Campaign Name
  • Ad Group
  • Ad Extension Type
  • Impressions
  • Clicks
  • CTR
  • CPC
  • Ad Extension ID
  • Network Account ID
  • Start Date
  • End Date