MSA Ad Extension Detail Report

Microsoft® Advertising accounts only

This report shows the impressions, clicks, spend, and average cost per click for individual ad extension elements (such as each link in a sitelink extension). Use this report to see the effectiveness of your ad extension elements.

When you run a report with only metric columns and no dimensions, then the generated report contains two duplicate rows: one with aggregated data and the other with all metrics.

You can view data for the last 180 days. Search, Social, & Commerce pulls the data from Microsoft Advertising in real time, and it may take several minutes to generate reports with larger data volume.

When the report includes a large volume of data, the report may fail. If this happens, run the report for a smaller time interval.

Default columns

For descriptions of all default and custom columns, see “Report columns for specialty reports.”

  • SE Account Name
  • Extension Property Value
  • Extension TypeID
  • Campaign Name
  • Ad Group
  • Ad Extension Type
  • Impressions
  • Clicks
  • CTR
  • CPC
  • Ad Extension ID
  • Network Account ID
  • Start Date
  • End Date