The Forecast Accuracy (Actuals) Report

This report shows the actual impression, click, cost, and revenue data from the ad network by day for each portfolio.

Available columns

The following are the columns that are automatically included in each report. You can’t add additional columns.

Column
Default?
Description
Portfolio Group Name
Default
The name of the portfolio group to which the portfolio belongs.
Portfolio ID
Default
The numeric portfolio ID.
EF Portfolio Group ID
Default
The numeric ID for the portfolio group to which the portfolio belongs.
Portfolio
Default
The portfolio.
Portfolio Status
Default

The portfolio status:

  • Optimize: The optimization capability is gathering click and revenue data for the relevant campaigns, modeling the data to optimize bids, and optimizing bids and/or campaign budgets (depending on the optimization type and the campaign bid strategies).
  • Active: The optimization capability is gathering click and revenue data for the relevant campaigns and is modeling the data, but it isn’t optimizing bids or campaign budgets.
  • Inactive: The optimization capability is gathering click data for the relevant campaigns for reporting purposes, but it’s not modeling the data nor optimizing bids or campaign budgets.
Day of Week
Default
The day of the week reported: Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, or Saturday.
Event Date
Default
The date reported.
Device
Default
(Google Ads, Microsoft® Advertising, Yahoo! Display Network, Yahoo! Japan Ads, and Yahoo Native campaigns) The device type on which ads were displayed: Computers, Mobile, Tablets, Other, or N/A (no value). Rows for other ad networks have values of N/A.

In search campaigns, if the tracking templates or destination URLs for the keywords, ads, and/or ad extensions included parameters to track data by device (&ev_dvc={device}&ev_dvm={devicemodel}) at the time the ad was clicked, then conversion data is also included in the row for each device type. Otherwise, if conversion data can’t be attributed to a device type, it’s aggregated in a separate row with a “Device” value of N/A.
Revenue
Default
The total revenue.
Impressions
Default
The total impressions.
Clicks
Default
The total clicks.
Cost
Default
The total cost.
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