The Forecast Accuracy (Actuals) Report

Column

Default?

Description

Portfolio Group Name

Default

The name of the portfolio group to which the portfolio belongs.

Portfolio ID

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The numeric portfolio ID.

EF Portfolio Group ID

Default

The numeric ID for the portfolio group to which the portfolio belongs.

Portfolio

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The portfolio.

Portfolio Status

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The portfolio status:

• Optimize: The optimization capability is gathering click and revenue data for the relevant campaigns, modeling the data to optimize bids, and optimizing bids and/or campaign budgets (depending on the optimization type and the campaign bid strategies).
• Active: The optimization capability is gathering click and revenue data for the relevant campaigns and is modeling the data, but it isn’t optimizing bids or campaign budgets.
• Inactive: The optimization capability is gathering click data for the relevant campaigns for reporting purposes, but it’s not modeling the data nor optimizing bids or campaign budgets.

Day of Week

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The day of the week reported: Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, or Saturday.

Event Date

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The date reported.

Device

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(Google Ads, Microsoft Advertising, Yahoo! Display Network, Yahoo! Japan Ads, and Yahoo Native campaigns) The device type on which ads were displayed: Computers, Mobile, Tablets, Other, or N/A (no value). Rows for other ad networks have values of N/A.

In search campaigns, if the tracking templates or destination URLs for the keywords, ads, and/or ad extensions included parameters to track data by device (&ev_dvc={device}&ev_dvm={devicemodel}) at the time the ad was clicked, then conversion data is also included in the row for each device type. Otherwise, if conversion data can’t be attributed to a device type, it’s aggregated in a separate row with a “Device” value of N/A.

Revenue

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The total revenue.

Impressions

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The total impressions.

Clicks

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The total clicks.

Cost

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The total cost.