About model accuracy reports

Model accuracy reports indicate the accuracy of the cost and revenue models that are used to optimize bids.

Inaccuracies can indicate performance issues, and you may need to adjust portfolio settings as a result. For more information about troubleshooting forecast inaccuracies, see “FAQs About Portfolios” in the Portfolios section of the Optimization Guide, which is available from within Search, Social, & Commerce.

Types of model accuracy reports