Click-tracking formats for sponsored ads on Baidu

The following base destination UR format applies to sponsored ads:<advertiser_ID>/cq?ev_sid=<ad network ID>&ev_cmpid=<campaignID>&&ev_lx={keywordid}&ev_crx={creative}&ev_pl={placement}&url=<the landing page>


  • <advertiser_ID> is a variable for the advertiser’s unique ID within Adobe Advertising.

  • This format indicates that token passing is enabled for the campaign (the default). If token passing is disabled, substitute cq? after <advertiser_ID> with c?.

  • <campaignID> is a variable for the numeric campaign ID.

  • <the landing page> is a variable that represents the URL on your site to which end users are directed.