Shopping campaign product filters
See also the Google Ads help “Manage a shopping campaign with product groups” and the Microsoft Advertising help “Understand and use product groups.”
Shopping Network
Product Dimension
Attributes
Notes
Google Ads, Microsoft Advertising
Google Ads: Category=
Microsoft: Category 1= to Category 5=
Microsoft: Category 1= to Category 5=
[The category ID]
—
Google Ads, Microsoft Advertising
Brand=
[The brand]
—
Google Ads, Microsoft Advertising
Item ID=
[The item ID]
—
Google Ads, Microsoft Advertising
Condition
New, Used, Refurbished, Unknown
—
Google Ads, Microsoft Advertising
Google Ads: Product Type (1st level)= to Product Type (5th level)=
Microsoft: Product Type=
Microsoft: Product Type=
[The product type]
—
Google Ads, Microsoft Advertising
Custom Label 0= to Custom Label 4=
[The attribute for the custom label]
—
Google Ads
Channel=
Local, Online
To show ads for local products or online products only.
Note: To create ads for local products, the "Local Inventory Ads" option must be enabled, and you must be participating in the local shopping program with Google Merchant Center.
Note: To create ads for local products, the "Local Inventory Ads" option must be enabled, and you must be participating in the local shopping program with Google Merchant Center.
Google Ads
ChannelExclusivity=
SingleChannel, MultiChannel
Whether to show ads for products that are available only for a single channel (either only local or only online) or are available for multiple channels (both local and online).
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