Shopping campaign product filters

See also the Google Ads help “Manage a shopping campaign with product groups” and the Microsoft® Advertising help “Understand and use product groups.”

Shopping Network
Product Dimension
Attributes
Notes
Google Ads, Microsoft® Advertising
Google Ads: Category=

Microsoft®: Category 1= to Category 5=
[The category ID]
Google Ads, Microsoft® Advertising
Brand=
[The brand]
Google Ads, Microsoft® Advertising
Item ID=
[The item ID]
Google Ads, Microsoft® Advertising
Condition
New, Used, Refurbished, Unknown
Google Ads, Microsoft® Advertising
Google Ads: Product Type (1st level)= to Product Type (5th level)=

Microsoft®: Product Type=
[The product type]
Google Ads, Microsoft® Advertising
Custom Label 0= to Custom Label 4=
[The attribute for the custom label]
Google Ads
Channel=
Local, Online
To show ads for local products or online products only.

Note: To create ads for local products, the "Local Inventory Ads" option must be enabled, and you must be participating in the local shopping program with Google Merchant Center.
Google Ads
ChannelExclusivity=
SingleChannel, MultiChannel
Whether to show ads for products that are available only for a single channel (either only local or only online) or are available for multiple channels (both local and online).
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