[Left panel]

Feed & Columns: A feed file or merchant account associated with the template, and the columns (headers) for the selected file or account:

  • Feed File: Upload a file or select a file from the list of available feed files.

  • Google Merchant Center: Select a synced Google Merchant Center account. Search, Social, & Commerce creates only product groups; Google Ads auto-generates the shopping ads for the product groups. Custom columns aren’t supported.

  • Microsoft Merchant Center: (Microsoft Advertising shopping templates only) Select a synced Microsoft Merchant Center account. Search, Social, & Commerce creates only product groups; Microsoft Advertising auto-generates the product ads for the product groups. Custom columns aren’t supported.

Associating the template with a feed file or merchant account is optional until you are ready to create ads using the template.

When you insert a feed column in a template field, the inserted value is denoted as [field_name], where “field_name” is the specified field name, to indicate that the value is a variable.

NOTE
  • If you change the feed file or account for an existing template, you may need to adjust the template parameters if the new file contains different headers.
  • If the feed file or account associated with the template is deleted or disabled, then the association is also deleted, and you must select a new feed file before you can create more ads using the template. If the new feed file or account doesn’t include the same headers as the original file, then you may need to adjust the template parameters accordingly.

Modifiers: A list of all modifier groups for the advertiser. To see the modifier values associated with a modifier group, click the group name; the values are displayed in the gray panel below it.

When you insert a modifier group in a template field, the inserted value is denoted as <modifier_group_name>, where “modifier_group_name” is the name of the specified modifier group, to indicate that the value is a variable.

Each template can use only one modifier group.