Click-tracking formats for sponsored ads on Yandex
The following base destination UR format applies to sponsored ads:
http://pixel.everesttech.net/<advertiser_ID>/cq?ev_sid=90&ev_lx={phrase_id}&ev_crx={ad_id}&ev_ln={keyword}&ev_mt={source_type}&ev_ltx=&ev_src={source}&ev_pos={position}&ev_pt={position_type}&url=<the landing page>
Example:
http://pixel.everesttech.net/1234/cq?ev_sid=90&ev_lx={phrase_id}&ev_crx={ad_id}&ev_ln={keyword}&ev_mt={source_type}&ev_ltx=&ev_src={source}&ev_pos={position}&ev_pt={position_type}&url=http%3A//www.example.com
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<advertiser_ID>is a variable for the advertiser’s unique ID within Adobe Advertising. -
This format indicates that token passing is enabled for the campaign (the default). If token passing is disabled, substitute
cq?after<advertiser_ID>withc?. -
<the landing page>is a variable that represents the URL on your site to which end users are directed. -
source_typeis the match type. -
sourceis whether the ad was shown on a search or content-based site. -
positionis the position number for the ad in the block. For non-search traffic, the value is “0.” -
position_typeis the block in which the ad was shown on Yandex. Possible values: “premium” (top block), “other” (right block), or “none” (non-search traffic).