Implement Google Ads enhanced conversions for leads
Google Ads accounts only
Google Ads enhanced conversions for leads allow you to map users to offline conversions using your first-party conversion data. Use enhanced conversions for leads in environments in which click IDs are unavailable, such as to track telephone or email sales that result from website leads.
Within Search, Social, & Commerce, you can include your enhanced conversions for leads as metrics within reports and as weighted metrics within objectives for optimization. Search, Social, & Commerce syncs your existing enhanced conversions for leads daily at 05:00 in the advertiser’s time zone.
To use this feature, complete the following steps. The steps to create conversion tracking tags and to create conversion actions can optionally be reversed.
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Within Google Ads, opt in to enhanced conversions for leads:
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Open the account’s conversion settings.
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Select the option for enhanced conversions for leads and accept the terms of service.
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Select whether to use a Google tag or Google Tag Manager to create the conversion tag.
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Configure and implement a Google tag for the conversion action.
For instructions, see the Google Ads help to create tags for enhanced conversions for leads using a Google tag or using Google Tag Manager.
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Create a conversion action for the enhanced conversion for leads within either Search, Social, & Commerce or Google Ads.
For the Type of Conversion, select Import Conversion or Import.
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As often as needed, upload first-party data, including hashed email addresses or telephone numbers, to attribute to the conversion for a specified account. You can complete this step from within either Search, Social, & Commerce or using Google Data Manager.
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Within Search, Social, & Commerce, you can download a template in Microsoft Excel format, enter your conversion data and save the file locally, and then upload the edited file. The template includes columns to indicate if user consent was given for uploading data to Google for advertising purposes and for ad personalization purposes.
All uploaded data is synced in real-time to Google Ads.
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For more information about uploading data using Google Data Manager, see “About Data manager.”
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