Upload conversion metrics to Google Ads

Advertisers with Google Ads Accounts Only

Search, Social, & Commerce can optionally upload to Google Ads all conversion metrics it tracks for Google Ads campaigns that use the Adobe Advertising conversion tracking service. This option doesn’t make the conversions available for hybrid optimization. If you want to use your Adobe conversions for hybrid optimization, see “Enable uploading of objectives to ad networks.”

Daily uploads include the tracked gclid value, the conversion value defined using the advertiser-level attribution model, and the timestamp. If the attribution model is updated, then the next upload uses the new model, but past data isn’t updated to use the new model.

The uploads don’t include conversion metrics uploaded to Adobe Advertising from feed files.
  1. In the main menu, click Search > Tools > Conversion Upload Setup.

  2. Select the check box next to Upload Conversions to Google Ads.

  3. (Advertisers doing business in the European Economic Area (EEA) or United Kingdom (UK); optional) If you’ve collected consent from EEA and UK users to upload their data for advertising purposes, then select the check box next to If you are doing business in EEA and/or UK, check this box to send consent status as GRANTED for the user data sent to Google Ads for advertising purposes. If left unchecked, we will send consent status as UNSPECIFIED for the user data sent to Google Ads for advertising purposes.

  4. Click Save.

  5. (If your conversions are tracked at a manager account level) Add credentials for your manager account at Search > Admin > Manager Accounts.