Manage audience exclusions for your Google Ads and Microsoft Advertising campaigns and ad groups
Google Ads and Microsoft Advertising only
You can exclude specific audiences as targets for specific ad groups and campaigns. Excluding an audience ensures that those people don’t receive ads in the specified ad groups and campaigns.
For Google Ads accounts, you can exclude any audience type. For Microsoft Advertising accounts, you can exclude only dynamic remarketing audiences.
You can also delete audience exclusions.
Configure audience exclusions
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In the main menu, click Search > Campaigns > Campaigns. In the submenus, click Live > Audiences > Exclusions.
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In the toolbar above the data table, click
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Select the ad network and the account name, and then click Continue.
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Configure the audience exclusions for specific campaigns and ad groups:
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Select the applicable audiences.
You can optionally search for audiences that contain a specific text string with a minimum of three characters. For any matching audience, click Include to select it for exclusion.
Note: Google Ads customer match audiences are available only for search and shopping campaigns.
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Specify the audiences to exclude:
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(Optional) To expand a campaign to view its child ad groups, click the campaign name.
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(Optional) To filter a campaign list or ad group list by a text string included in the name, click
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Do any of the following:
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Specify each ad group exclusion by clicking the adjacent circle so that a red checkmark (
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Specify each campaign exclusion by clicking the adjacent circle so that a red checkmark (
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Click Post.
Delete audience exclusions
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In the main menu, click Search > Campaigns > Campaigns. In the submenus, click Live > Audiences > Exclusions.
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(Optional) Filter the list to include specific audience exclusions.
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Select the check box next to each audience exclusion whose status you want to change.
For tips on selecting multiple rows, see “Select multiple rows.”
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In the toolbar, click
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In the confirmation message, click Delete.