Google Analytics data source settings

Connect to Google Analytics
Google Analytics Account ID
The ID of the Google Analytics account from which data is pulled. All API usage to pull data is billed to the specified account. The account must give “Read and Analyze” permissions to the specified email address.

To find your ID, log in to Google Analytics. In the upper left, click All accounts to open a list of your accounts. The ID for each account is under the account name.
Google Analytics Login
Specify the login/email address to use to access data for this data source. The login must be registered to a Google account and have “Read & Analyze” permissions for the Google Analytics account. See the instructions for assigning user permissions in Google Analytics.

Note: If you change the password for this login account, then all open connections to the account are closed. To resume syncing data, return to this page and reauthenticate.
Account Details
Google Analytics Account Name
(Read-only; connected accounts only) The account name.
Google Analytics Property
The property (website, mobile application, or device) from which to collect data for the Google Analytics account.

To integrate metrics for multiple properties, set up a separate data source for each property.
Google Analytics View
The view that contains the data set you want to access. If the property has multiple views, consider pulling the unfiltered view at the highest level, which contains all data.

To integrate metrics for multiple views for the same property, set up a separate data source for each view. Make sure that the views don’t include overlapping data.
Google Analytics Dimension
The Google Analytics custom dimension that’s populated with the value of the Adobe Advertising “ef_id” query string parameter. If you don’t see the correct dimension listed, contact your Google Analytics implementation team.

The “ef_id” is used as the primary key to pass data from Google Analytics to Adobe Advertising.
Import Metrics
Available Metrics
All available metrics for the specified Google Analytics property and view that aren’t imported for the data source, organized by category. The list includes the imported friendly name and back-end name (starting with "ga.") for each metric. The Refresh button refreshes the list with any new metrics in Google Analytics.

To import an available metric, drag it into the Selected Metrics section.

See “Available Google Analytics Metrics in Advertising Cloud.”
Selected Metrics

All metrics for the specified Google Analytics property and view that are imported for the data source, and validation status for each metric. The list includes the imported friendly name and back-end name (starting with “ga.”) for each metric. Each data source can include four default traffic metrics that you can’t remove (Pageviews, Sessions, Bounces, and Session Duration) and up to 16 additional valid metrics or metrics without data. You can edit the metric list at any time.

To import a metric, select it in the Available Metrics pane and drag it here.

Caution: Google Analytics permits up to 10 metrics in a single data feed. Each of your data sources in Search, Social, & Commerce can include up to two feeds with a total of 20 metrics, but using a second feed doubles your API calls to Google Analytics. If you have many metrics, select only the metrics that you want to use in objectives for optimization. You can view your quotas for this project in the Google API Console. See more about quotas and call limits for API requests to Google Analytics.


  • The friendly name is imported as the display name for a metric in the Admin > Transactions Properties view and is appended with “_ga:<metric_tag configured in the Metric Tag field>” (such as “Pageviews_ga:UK”). You can optionally edit the display name of your custom goals and custom metrics, but the display names for all common metrics are overwritten each day with the friendly names in Google Analytics, appended with the specified tags.
  • Page views, sessions, bounce rate (calculated as bounces/sessions), and session duration are automatically factored into the portfolio bidding algorithms. You can manually add any other metric to a portfolio objective.
  • When you remove a metric from the data source, Adobe Advertising keeps the historic data according to the normal data retention policy.
Metric Tag
Metric Tag
A tag to append to each selected Google Analytics metric in Adobe Advertising, preceded by “_ga:” (such as “Pageviews_ga:<metric_tag>”). The tag can be from 2-5 alphanumeric characters and must be unique for the advertiser.

This tag helps you to identify the data source for each metric. This tag is especially important when you set up multiple data sources because each data source includes some of the same metric names (including Pageviews, Sessions, Bounces, and Session Duration, and potentially other metrics). Appending different metric tags prevents duplicate metric names.

For example, if you set up separate integrations for your UK property and your JP property, then you might use “UK” and “JP” as your metric tags. The Pageviews metrics for the two properties then appear accordingly in Adobe Advertising as “Pageviews_ga:UK” and “Pageviews_ga:JP.”