Configure a Google Analytics view as a data source

Agency Administrators, Agency Account Managers, Adobe Account Managers, and Administrators Only

You can create one data source per Google Analytics account, property, and view combination.

To integrate metrics for multiple properties or for multiple views for a single property, set up a separate data source for each.

  1. Perform all prerequisites to integrating the Google Analytics account.

  2. In the main menu, click Search > Admin > Data Source Setup.

  3. In the toolbar above the data table, click Create .

  4. In the Deployment Prerequisites dialog, select the check box to confirm that the required custom dimension “ef_id” is implemented in the Google Analytics account, and then click Continue.

    Some prerequisites may have been performed by other roles in your organization. If you have questions about the prerequisites, talk to your Adobe Account Team.

  5. Enter the data source settings:

    1. In the Connect to Google Analytics section, do the following.

      1. Enter the numeric ID for the Google Analytics account.

      2. Enter the email address to use to access data for this data source. The email address must be registered to a Google account and have “Read & Analyze” permissions for the Google Analytics account. See the instructions for assigning user permissions in Google Analytics.

        note tip
        To make sure that only specific Google Analytics properties and views are available within Adobe Advertising, log in using an email address that has access to only those properties and views.
        note note
        If you later change the password for this email account, then all open connections to the email account are closed. To resume syncing data, return to this page and reauthenticate.
      3. Select the check box to authorize Adobe Advertising to access metrics for the account.

      4. Click Authenticate.

    2. In the Account Details section, specify the property and view for the metrics to import. In addition, specify the custom dimension that’s populated with the value of the “ef_id” query string parameter.

    3. In the Import Metrics section, specify the metrics to include in the feed(s).

      You can’t remove Pageviews, Sessions, Bounces, or Session Duration, which are included automatically. You can add up to 16 additional valid metrics or metrics without data.

      note warning
      Google Analytics permits up to 10 metrics in a single data feed. Search, Social, & Commerce can support up to two feeds with a total of 20 metrics, but using a second feed doubles your API calls to Google Analytics. If you have many metrics, select only the metrics that you want to use in objectives for optimization. See more about quotas and call limits for API requests to Google Analytics.
    4. In the Metric Tag section, enter the name of the tag to append to each metric for the data source.

  6. In the upper right, click Post.

    The data source is named “AccountName > PropertyName > ViewName” and is automatically activated. To pause the data source, see “Pause a Feed from a Data Source.”

    The metrics are available the next day after completion of the daily data sync, which begins at 05:00 in the advertiser’s time zone. Once the metrics are available, they’re visible in Admin > Conversions. Each new conversion metric is named “ga:backEndMetricName_propertyID_viewID,” where “backEndMetricName” is the metric name used by the API. The display name for each new conversion metric is “friendlyMetricName_ga:MetricTag,” where “friendlyMetricName” is the metric name that appears in Google Analytics and “MetricTag” is the Metric Tag defined in the data source settings.

    You can add the metrics directly to campaign management and portfolio management views, reports, and optimization objectives.