Portfolio Report

The Portfolio Report includes cost, click, and (optionally) conversion data for one or more portfolios. By default, the data includes one row for each applicable portfolio for each time unit in the specified date range, and the rows are in ascending order first by portfolio and then by the start date for the time unit.

You can view data for the previous 36 months.

Default columns

For descriptions of all default and custom columns, see “Report columns for basic and advanced reports.”

  • Portfolio
  • Start Date
  • End Date
  • Impressions
  • Cost
  • Clicks
  • CPC
  • Avg Position
  • Impr. (Abs. Top) %
  • Impr. (Top) %