DocumentationAudience ManagerAudience Manager User Guide

Supported Logical Operators

Last update: April 4, 2021
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Use logical operators to group key-value pairs and backfill traits.

Supported Operators for Signal Search

Use the following supported logical operators to search for key-value pairs:

Comparison Operators

OperatorDefinition
==Equal to
>Greater than
<Less than
=>Greater than/equal to
<=Less than/equal to

Named Operators

OperatorEvaluates to True When
ContainsThe value in a key-value pair contains characters specified by this operator.
StartswithThe value in a key-value pair starts with characters specified by this operator.
EndswithThe value in a key-value pair ends with the characters specified by this operator.

Supported Operators for Trait Backfilling and Estimation

You can backfill traits that include expressions containing any of the operators supported by Signal Search. In addition to these operators, trait backfilling and estimation also support the AND, OR, and AND NOT logical operators, used to combine key-value pairs within the backfilled trait expressions.

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