How to forward data from Adobe Analytics to Audience Manager implement-the-audience-management-module

Follow the steps in this tutorial to forward Analytics data to Audience Manager instead of having the Audience Manager Data Integration Library (DIL) code send a pixel from the page.

We recommend you use Adobe Experience Platform Tags to forward Analytics data into Audience Manager. By using Tags, you do not have to manually copy code into AppMeasurement, as shown on this page.

Prerequisites prereqs

In addition to enabling the extensions or implementing the code described in this document, you must also:

Implementation implementation

There are two methods to implement data forwarding from Adobe Analytics to Audience Manager, depending on the tag management solution that you use.

Implementation using Adobe Experience Platform Tags

Adobe recommends you use the Tags extension to instrument Adobe Analytics and Audience Manager on your properties. In this case, you do not need to manually copy any code. Instead, you must enable data sharing in the Analytics extension, as shown in the image below. See also the Adobe Analytics Extension documentation.

If you install the Adobe Analytics extension, do not also install the Audience Manager extension. Forwarding data from the Analytics extension replaces the Audience Manager extension functionality.

How to enable data sharing from the Adobe Analytics extension to Audience Manager

Code Elements Defined code-elements-defined

The following table defines important variables in the code sample.

Required. This is a partner name assigned to you by Adobe. It is sometimes referred to as your partner ID or partner subdomain. Contact your Adobe consultant or Customer Care if you don’t know your partner name.
Required. Most customers can just set "containerNSID":0 . However, if your company needs to customize ID syncs with a different container, you can specify that container ID here.
Optional. This configuration lets you set an Adobe cookie in the first-party domain. This cookie contains the UUID .
visitorService - namespace
Required. The namespace parameter is required if you use the AudienceManagement module bundled with AppMeasurement version 2.10 or newer. This AudienceManagement module requires that you use Adobe Experience Platform Identity Service 3.3 or newer.

The Experience Cloud Organization ID is the ID that a company is provided with upon signing up for the Experience Cloud. Find out your company’s Organization ID in Organizations and Account Linking.

Results: Data Forwarding to Audience Manager results-data-forwarding

Your Analytics implementation sends data to Audience Manager after you have:

  • Enabled Server-Side Forwarding (talk to your consultant about this feature);
  • Implemented the Adobe Experience Platform Identity Service;
  • Followed the implementation steps in this tutorial.

This process sends data to Audience Manager:

  • On page view calls;
  • From tracked links;
  • From video milestone and heartbeat video views.
The variables sent to Audience Manager from Analytics use special prefixes. You need understand and take these prefixes into account when creating Audience Manager traits. For more information on these prefixes, see Prefix Requirements for Key Variables.