Adobe Audience Manager Documentation

Find all the Audience Manager documentation and support you need here. Get up to speed on Audience Manager with the help of our useful guides and tutorials.

Audience Manager helps you bring your audience data assets together, making it easy to collect commercially relevant information about site visitors, create marketable segments, and serve targeted advertising and content to the right audience.

Guides

  • Audience Manager Guide
    Learn how to use Adobe Audience Manager to collect commercially relevant information about site visitors and create marketable segments. You can also find details about how to serve targeted advertising and content to the right audience.
  • Audience Manager Overview
    Information about the history of Audience Manager, types of data collected, segmentation, reporting, and more.
  • Signals, Traits, and Segments
    Learn about the components of a segment and the expressions used to set audience qualification criteria. Also find information about how data is transmitted.
  • Destinations Overview
    Discover the advantages, types, and uses of destinations – any third-party system, such as an ad server or DSP, where you share data. Use Destination Builder to create and manage cookies, URL, or server-to-server destinations.

Tutorials

  • Understanding Basic Terms and Concepts

    Learn basic terms and concepts to get started in Adobe Audience Manager – including signals, traits, segments, and more, with this support video.

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  • Introduction to Identity

    Discover how Audience Manager manages identity – including internal profiles and profile merging, plus ID syncing with partners.

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  • Create a Data Source for Analytics Data

    Learn how to create a Data Source for data coming in live from an analytics solution like Adobe Analytics. Do this prior to creating traits for the analytics data.

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  • Blueprint: Anonymous Audience Activation

    Learn to target audiences across web and advertising channels based on anonymous and behavioral customer data.

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  • Blueprint: Behavioral Web Personalization

    Learn to personalize based on online behavior and audience data.

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  • Blueprint: Online/Offline Web Personalization

    Synchronize web personalization with email and other known and anonymous channel personalization.

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Release Information

Developer Resources

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