Audience Manager blueprint
Last update: Mon Mar 31 2025 00:00:00 GMT+0000 (Coordinated Universal Time)
CREATED FOR:
- Developer
- User
Anonymous audience activation is the ability to target and personalize to audiences across web, mobile, and advertising channels based on anonymous device and behavioral data.
Use cases
- Perform anonymous digital audience targeting and personalization on the website, mobile app, or on supported advertising channels.
- Optimize landing page and pre-authentication experiences based on known device and behavioral characteristics.
- Leverage the Audience Manager third party data network to further refine and expand your audiences for targeting.
Applications
- Audience Manager
- Real-time Customer Data Platform
Both Audience Manager and Real-time Customer Data Platform can be leveraged to power Anonymous Audience Activation for onsite and advertising destinations. Note that Real-time Customer Data Platform supports only a subset of advertising destinations with anonymous device identifiers as cataloged in the destinations documentation.
Architecture
Implementation steps for Audience Manager
- For details on implementing Audience Manager see the following documentation.
Implementation steps for Real-time Customer Data Platform
- For implementation steps of Real-time Customer Data Platform see the following documentation.
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