Index of IDs in Audience Manager
- Topics:
- Reference
Overview
Audience Manager uses multiple IDs to identify and manage the data you send to it. Refer to this article for the complete list of Audience Manager IDs, together with examples of the prefixes you should use them with.
ID Prefixing
While you can refer to most of these IDs by their standalone names, most of them are meant to be used with various prefixes, when passing in data through DCS calls. Some of these IDs are used by Audience Manager without being exposed to users, while others are also visible in the user interface (UI).
To understand the prefixes used in the following examples, see Supported Attributes for DCS API Calls.
Audience Manager List of IDs
demdex.net
3rd party domain.uuid
is preceded by the d_
prefix.Example:
d_uuid = 07955261652886032950143702505894272138
5DC5123F5245B1D20A490D46@AdobeOrg
1352
mid = 08382830887934830189014177072406221371
SID
is preceded by the d_
prefix.Example
d_sid=289983
.SID
is preceded by the d_
prefix.Example
d_sid=4798574
.741232
2523
dpid
is preceded by the d_
prefix.Example:
d_dpid=39217
.dpuuid
is preceded by the d_
prefix.Example
d_dpuuid=2132-3423vn-343fds-3432r
.DPUUID
.DPUUID
.DPUUID
.d_
prefix.Example:
d_cid_ic=39217_myIntegrationCode
.DPID
and DPUUID
.Global Device IDs
Global device IDs are device advertising IDs, unique to each device, provided by the device manufacturer or the operating system. The table below explains what these IDs are and what their format is. For more information about global device IDs and how to use them in Audience Manager, read Global Data Sources.
Example:
AEBE52E7-03EE-455A-B3C4-E57283966239
.Example:
e4fe9bde-caa0-47b6-908d-ffba3fa184f2
.Example:
fcb2a29c-315a-5e6b-bcfd-d889ba19aada
.Example:
df07c7dc-cea7-4a89-b328-810ff5acb15d
Example:
095f142a-ace8-ac5d-b86a-92c8be18b197
Example:
7XCBNROQJQPYW
.