Traits Dashboard traits-dashboard

The traits dashboard is a centralized workspace for managing traits. You can see the Traits dashboard by navigating to Audience Data > Traits.

The Traits dashboard contains features and tools that help you:

  1. See all your traits and related details in a table with columns you can sort.
  2. Review and work with Active Audience Traits and Data Source Synced Traits.
  3. Create, edit, and delete traits.
  4. View and manage trait storage folders.
  5. Search for traits by name, ID, description or data source. Click on a folder while searching to limit results to that folder and its subfolders.
  6. Filter traits by trait type (onboarded, rules-based, algorithmic, folder traits).