Send Batch Data to Audience Manager Overview send-batch-data-to-audience-manager-overview

An overview for technical and non-technical customers who want to bring data from other systems (offline) into Audience Manager.


You can make data from other systems available in Audience Manager. Our system can help you unlock value and leverage user data that you’ve collected previously. This includes information about purchases, customer surveys, registration data, CRM databases, etc. While each integration presents its own challenges, they all share these common steps. Review this material to help reduce the effort required to bring your offline data online.

Step 1: Synchronize User IDs

During synchronization, Audience Manager assigns unique IDs to clients and their users. These IDs are known as the Data Provider ID (DPID) and Unique User ID (UUID), respectively. Audience Manager uses the DPID and UUID to identify users and qualify them for traits, segments, audience groups, and for reporting. Additionally, our data collection code (DIL) looks for these IDs to capture visitor data from your website. When this step is complete, Audience Manager and your offline repository should contain corresponding IDs for each user record.

Important considerations about this step:

  • Client ID placement: Audience Manager needs to know where your client ID appears on your website (e.g., is it stored in a cookie, an Analytics variable, in page code, etc.).
  • Exclude PII: User IDs must not contain personally identifiable information (PII).
  • Case and content sensitivity: During a real-time data sync, user IDs captured from your site by Audience Manager must correspond to IDs passed in from your offline repository. For example, if offline records hold information about User123, but your site renders that ID as USER123, Audience Manager sees these as different visitors. As a result, online information for this visitor cannot be associated with the corresponding records in your offline database. IDs must match exactly.

See ID Synchronization for Inbound Data Transfers.

Step 2: Data File Format

File names and content follow strict guidelines. You must name and organize data files according to these specifications in this guide. See:

Online Data is Available for Offline Marketing Efforts

When you bring offline data online, you can still use this information for offline campaigns. To do this, Audience Manager exports trait and segment information to an FTP or Amazon S3 location of your choice. Contact your Partner Solutions manager for additional information or assistance.


Audience Manager provides the following environments for file drop-off:

  • Amazon S3
  • FTP
  • demdex-s2s-clients
Beta environment
  • Amazon S3
  • FTP
  • demdex-s2s-clients-sandbox-us-east-1

Further Technical Reading

Systems engineers, developers, or technical/implementation teams should review Batch Data Transfer Process Described and the other articles in this section. These articles provide details about transfer protocols, file content, and file name requirements.