Password Requirements, Locked Accounts, and Forgotten Passwords

Last update: April 13, 2021

Audience Manager can be configured to expire passwords every 30-days. Talk to your Audience Manager consultant or Customer Care if you want to enable password expiry. Refer to this section for password requirements and how to recover a lost or forgotten password.

Password Requirements

To be valid, your Audience Manager password must meet the following requirements:

RequirementsDescription
LengthPasswords may be between 12 to 40 characters long.
Contents

Passwords must:

  • Begin and end with an alphanumeric character.
  • Contain at least 1 uppercase and lowercase character.
  • Contain at least 1 number.
  • Contain at least 1 special character (colons ":" excluded).
  • Consist of Latin alphabet letters only.
VersionsPasswords must be different from your previous 12 passwords.
Prohibited Items

Passwords must not contain your:

  • First name or last name.
  • Email address.
  • Adobe user ID.

For information about resetting your password, see Edit Your Account Settings.

Account Lockout

Accounts are locked after 5-failed log in attempts. Contact your company’s Audience Manager administrator or a Partner Services representatives to unlock your account.

Lost/Forgotten Password

Click the Forgot password link from the login page to reset your password. You will receive an automated email with a temporary password that expires in 24 hours. Click the link in the email to access your account and reset your password.

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