Visitor Authentication States in Audience Manager
- Topics:
- Reference
The visitor authentication status in Audience Manager determines if the new trait information is written to the visitor’s authenticated profile or to the device profile, where the data was collected from. Audience Manager handles the visitor ID authentication statuses UNKNOWN and LOGGED_OUT in event calls in the same way.
Beginning with Experience Cloud ID service v1.5+, the setCustomerID method includes the optional AuthState object. AuthState identifies visitors according to their authentication status. Audience Manager handles the realized traits differently, depending on the authentication status passed in the call and the Profile Merge Rule you use for segmentation.
Authentication Status: UNKNOWN
| Request value | Read information from the authenticated profile | Write new traits to the authenticated profile |
|---|---|---|
| 0 |
| No, the trait data is added to the device profile. |
Sample call (the request value corresponding to the authentication status is highlighted):
https://sample_customer.demdex.net/event?d_cid=123%01sample_id%010&d_sid=123456
Authentication Status: AUTHENTICATED
| Request value | Read information from the authenticated profile | Write new traits to the authenticated profile |
|---|---|---|
| 1 |
| Yes, the trait data is added to the authenticated profile. |
Sample call (the request value corresponding to the authentication status is highlighted):
https://sample_customer.demdex.net/event?d_cid=123%01sample_id%011&d_sid=123456
Authentication Status: LOGGED_OUT
| Request value | Read information from the authenticated profile | Write new traits to the authenticated profile |
|---|---|---|
| 2 |
| No, the trait data is written to the device profile. |
Sample call (the request value corresponding to the authentication status is highlighted):
https://sample_customer.demdex.net/event?d_cid=123%01sample_id%012&d_sid=123456
NOTE