Configure a data source for hashed email workflows

Last update: March 23, 2024

Hashed email workflows, such as People-Based Destinations, require you to create a data source to store the hashed email addresses.

Follow the steps below to create and configure a data source for hashed emails.

  1. Log in to your Audience Manager account and go to Audience Data -> Data Sources, and click Add New.

  2. Enter a Name and Description for your new data source.

  3. In the ID Type drop-down menu, select Cross Device.
    Audience Manager UI image showing the data source details section.

  4. In the Data Source Settings section, select both the Inbound and Outbound options, and enable the Share associated cross-device IDs in people-based destinations option.

  5. Use the drop-down menu to select the Emails(SHA256, lowercased) label for this data source.

    IMPORTANT
    This option only labels the data source as containing data hashed with that specific algorithm. Audience Manager does not hash the data at this step. Make sure the email addresses that you plan on storing in this data source are already hashed with the SHA256 algorithm. Otherwise, you won’t be able to use it for hashed email workflows.

    Audience Manager UI image showing the data source settings section.

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