Supported Key-Value Pairs
Impression event calls accept data formed into key-value pairs. The following table lists and describes the keys used to hold these variables. Many of these are required if you want to capture and analyze data in the Audience Optimization Reports.
Key | Description |
---|---|
d_adgroup |
Numeric ad group ID from the ad server. Optional. |
d_adsrc |
Data source ID or integration code for your advertiser. Required for Audience Optimization reports. Optional. |
d_bu |
Data source ID or integration code for your business unit. Required for Audience Optimization reports. |
d_bust |
Cache-busting value. Audience Manager automatically sends cache-control headers that are honored by most browsers and proxies. If you want to perform additional cache busting, include this parameter in an event call, followed by a random string. Optional. |
d_campaign |
Numeric campaign ID from the ad server. Required for Audience Optimization reports. |
d_cid |
In this context,
Optional. |
d_creative |
Numeric creative ID from the ad server. Required for Audience Optimization reports. |
d_event=imp |
Identifies an event call as an impression event. Required. |
d_placement |
Numeric placement ID from the ad server. Optional. |
d_site |
Numeric site ID from the ad server. Required for Audience Optimization reports. |
d_src |
Data source ID or integration code of the platform providing the metadata (e.g., DFA, Atlas, GBM, Media Math, etc.). Required for Audience Optimization reports. |
gdpr |
Related to the Audience Manager Plug-in for IAB TCF.
Default value is 0. Optional. If |
gdpr_consent |
Related to the Audience Manager Plug-in for IAB TCF. If Default value is 0. Optional. |