Paused and Deleted Segments paused-and-deleted-segments
Describes the effects on segmented users, data, and destinations when you pause or delete an active segment using Segment Builder.
Access to the Pause and Delete Controls
Hover over a segment name in the segments list to expose the pause and delete icons (in the Actions column). These features affect segments as described below.
Paused Segment Functionality
A paused (deactivated) segment:
- Stops segmenting new, qualified users.
- Retains a user’s segmentation status/membership (does not remove a user from the segment).
- Remains in the segment list and can be reactivated.
- Does not send data to associated destinations.
- Returns data in the available reports (up to the deactivation date).
Deleted Segment Functionality
A deleted segment:
- Stops segmenting new, qualified users.
- Removes qualified users from segment membership.
- Is removed from the segment list.
- Cannot be undeleted.
- Does not send data to associated destinations.
- Does not return data in the available reports.
NOTE
You can also pause and delete segments using an API method. For more information, see REST APIs.
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