Documentation Updates 2020

Last update: October 20, 2021

A list of new or revised documentation released in 2020. Includes minor updates to the Audience Manager documentation that might not be covered in the Experience Cloud release notes.

See the Experience Cloud Release Notes for changes to Audience Manager and other Experience Cloud solutions. See the Previous Years section for older release notes.

October, 2020

TopicDescription
Predictive Audiences
  • Predictive Audiences Model Cloning: You can now clone existing models and change their configuration based on your needs. Read Cloning and Editing Predictive Audience Models for more information.
  • Predictive Audiences Batch Classification: In addition to classifying visitors in distinct personas in real-time, Predictive Audiences now supports batch classification, helping you classify onboarded users and activate to batch destinations.
Overlap reportsWe’ve updated the methodology we use for calculating Overlap Reports (Trait-to-Trait, Segment-to-Trait, Segment-to-Segment). Overlap Reports computation is now based on reporting uniques and MinHash signatures (rather than 1/54 data sampling).

September, 2020

TopicDescription
Accessibility in Audience ManagerAccessibility refers to a series of features that make a software product usable, with as little effort as possible from users with various disabilities, such as visual, auditory, cognitive, motor, or other kind. To make Audience Manager easier to use for everyone, we’ve developed support for multiple accessibility features, detailed in this article.
Inbound S3 filenames and inbound FTP filenamesWe updated the definitions and provided examples for the DPID and DPID_TARGET_DATA_OWNER fields in the file name syntax.

August, 2020

TopicDescription
Google Customer Match for People-Based DestinationsYou can now use People-Based Destinations to target users via Google Customer Match. Before you can use People-Based Destinations to send your first-party audience segments to a Google Customer Match destination, it is mandatory that Google adds you to their allow list. Check the People-Based Destinations documentation for details.
New SFTP serversYou can now use the new SFTP servers (ftp-in-gtw and ftp-out-gtw) that use AWS SFTP Gateway over S3.

July, 2020

TopicDescription
Audience Sharing Between Audience Manager and Adobe Experience PlatformThe new section, Understand segment population differences between Audience Manager and Experience Platform, describes possible reasons why population numbers can vary between Experience Platform and Audience Manager.
Getting Started with Audience Manager REST APIsWe added a new section, JWT (Service Account) Authentication using Adobe I/O. Refer to this section to authenticate to the Audience Manager APIs using Adobe I/O.

June, 2020

TopicDescription
Audience Manager Data Export Control support in Adobe Experience PlatformThe new section in the Audience Sharing Between Audience Manager and Adobe Experience Platform article includes a mapping between Audience Manager data export controls and Experience Platform data usage labels.
Audience Manager Plug-in for IAB TCFContinuing Adobe’s focus on Privacy by Design, we are upgrading the Audience Manager Plug-in for IAB TCF to the IAB Transparency & Consent Framework (TCF) version 2.0, starting June 10th, 2020. Customers who have implemented the Audience Manager Plug-in for IAB TCF must upgrade to version 2.0 by August 15, 2020, in order to continue using the feature. After August 15th, 2020, version 1.1 will be deprecated, and will no longer be supported.

May, 2020

TopicDescription
Bulk Management Tools

We uploaded a new bulk management tools worksheet that:

  • Allows you to list the subfolders in your trait hierarchy (AAM-51528);
  • Retrieves metrics when prompted for traits associated to CRM IDs (cross-device IDs) (AAM-52135);
  • Fixes a language encoding issue for Korean characters (AAM-AAM-54006).

April, 2020

TopicDescription
Predictive AudiencesPredictive Audiences help you classify an unknown audience into distinct personas, in real-time, using advanced data science techniques.

In a marketing context, a persona is an audience segment defined by visitors, users, or potential buyers, who share a specific set of traits, such as demographics, browsing habits, shopping history, etc.

Predictive Audiences models take this concept a step further, by enabling you to use Audience Manager’s machine learning capabilities to classify unknown audiences into distinct personas.

Audience Manager helps you achieve this by calculating the propensity of your unknown first-party audience for a set of known first-party audiences.
Additional Profile Merge Rules Enhancements

Profile Merge Rules give Audience Manager customers the ability to define, manage, and activate audience segments based on identity rather than devices.

As of April 29, Audience Manager customers will be able to better understand the breakdown of device and cross-device ID populations for trait and segments within both individual segmentation and bulk reporting in the Audience Manager user interface.

This will allow for better insights into identity within Audience Manager, giving customers a holistic view on total segment population by device, person, and household. Bulk trait exports of both cross-device and device IDs will also be updated to reflect these enhancements.

Specific updates include the ability to:

Top Customer Support IssuesWe’ve added a new section to our documentation portal, which includes answers to the most frequent questions received by our Customer Support team.