Data Retention in Audience Manager

Applying appropriate, secure, and timely data retention policies to your data is an important part of complying with data privacy regulations. Audience Manager Customers have the ability to set custom retention periods on traits and segments by defining the required TTL (time to live). See Data Retention FAQ for more details about retention periods.

Cross-Border Data Transfers

When Audience Manager transfers personal data from Customers across national borders, Audience Manager does so in compliance with applicable law. Visit the Adobe Privacy Center to learn more.

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Audience Manager