Formatting Key-Value Pairs in DCS Calls
Last update: April 4, 2021
- Topics:
- DCS
When making a call, the DCS accepts key-value data in standard or serialized format. Review this section for information about how to format standard and serialized key-value data.
Standard and Serialized Key-Value Pairs
| Key-Value Type | Description | Example |
|---|---|---|
| Standard | A standard key-value pair consists of a single key and value. This structure organizes data into separate key-value pairs. Each key is stated explicitly, even when it’s used again to define a different value. This is the most common way to send data to the DCS. | key1=val1&key2=val2&key3=val3 |
| Serialized | A serialized key-value pair consists of a single key and multiple values. This can be an efficient way to organize data, but serialized key-value pairs require specific symbols to separate each key and each key-value set. | key1=val1,val2,val3 |
Delimiters and Separators for Serialized Key-Value Pairs
With serialized key-value pairs, you must specify the markers that separate values within and between these variables. Audience Manager requires the following delimiters and separators:
| Requirements for | Symbol | Separates Individual |
|---|---|---|
| Delimiters | Ampersand & |
Key-value pairs:
|
| Separators | Comma , |
Values within key-value pairs:
|
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