Send Segments to a Google Ads Remarketing List send-segments-to-a-google-adwords-remarketing-list
This procedure requires a Google Ads remarketing list, pixel code, and an Audience Manager URL destination. It is also known as a remarketing list for search ads (RLSA) integration. Applies to paid search only.
To set up a Google Ads remarketing list as an Audience Manager URL destination:
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In your Google Ads account, create a website re-marketing list and write down your conversion ID.
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Use the following URL as a template for the Base URL and Secure URL. Replace the xxxxxxxx section with your conversion ID.
code language-none //googleads.g.doubleclick.net/pagead/viewthroughconversion/xxxxxxxx/?value=0&guid=ON&script=0&data=%ALIAS% -
In Audience Manager, Create a URL destination or edit an existing destination. Use the following settings when creating the destination:
- Type: URL
- Serialize: Enabled
- Delimiter: Semicolon ( ; )
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In the Segment Mappings section of your URL destination, add the code from step 2 to the URL and Secure URL fields. Prefix the code with
http:andhttps:in the URL and Secure URL fields, respectively.note important IMPORTANT Replace encoded ampersands &with un-encoded ampersands&Unsecure URL code:
code language-none http://googleads.g.doubleclick.net/pagead/viewthroughconversion/xxxxxxxx/? value=0&guid=ON&script=0&data=%ALIAS%Secure URL code:
code language-none https://googleads.g.doubleclick.net/pagead/viewthroughconversion/xxxxxxxx/? value=0&guid=ON&script=0&data=%ALIAS% -
Click Save.
note note NOTE If you’re working with multiple segments, get a new pixel for each segment you want to map to a Google Ads destination. This ensures the data is applied to the appropriate remarketing list. -
When mapping a new segment to this destination in Audience Manager, define the mapping as
aam=segmentIDand replacesegmentIDwith the ID of your segment. -
When defining a bucket in Google Ads, create a rule that matches the mapping defined at step 6.
A completed mapping could look similar to this:
