Integrate Google Ad Manager (formerly DFP) using Google Publisher Tags (GPT)
Last update: April 13, 2021
- Topics:
- Third-party Integration
The articles listed below provide an overview of how to integrate Google Ad Manager using Google Publisher Tags (GPT). You can use a server-side integration, or you can set up GPT as a destination to send Audience Manager segment data to Google Ad Manager. You will also learn the needed steps to ingest Google Ad Manager log files for reporting in Audience Manager.
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Requirements and Methods of Sending Segments to Google Ad Manager Using Google Publisher Tags (GPT)
You can send qualified segments to Google Ad Manager either through a client-side or through a server-side integration. Requirements and related information about both methods are listed below.
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You can send qualified segments to Google Ad Manager through a client-side (browser-side) integration, or a server-side integration. If you choose the client-side integration, you must create a cookie-based destination for Google Publisher Tags in Audience Manager.
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Modify the GPT setTargeting API Call
Add an if statement to check for Audience Manager cookies before calling the Google Publisher Tag .setTargeting method.
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Audience Manager Code for Google Publisher Tags
AamGpt is a JavaScript function that reads Audience Manager cookie data and sends that information to Google Publisher Tags.
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Audience Manager
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- Implementation and Integration Guides
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- Integrate Google Ad Manager using Google Publisher Tags (GPT)
- Integrating with Third-Party Destinations
- Implementing Audience Manager
- Media Data Integration
- Receiving Audience Data
- Sending Audience Data
- Sending Audience Data
- Real-Time Inbound Data Integration
- Batch Data Transfer Process
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- Send Batch Data to Audience Manager Overview
- ID Synchronization for Inbound Data Transfers
- Name and Content Requirements for ID Synchronization Files
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- Sample Message to Partners after Inbound Processing
- Leverage Amazon S3 Cross-Account Bucket Permissions for Your Inbound Files
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- Integration with Adobe Experience Platform
- Integration with Other Experience Cloud Applications
- Reference
- Reference Overview
- Amazon S3: About
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- Publisher Use Cases
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- Boolean Expressions in Trait and Segment Builder
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- Understanding Calls to the Demdex Domain
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- Audience Manager FAQ Overview
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- Customer Data Feed FAQ
- Data Collection and Product Integration FAQ
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- Privacy and Data Retention FAQ
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- Product Features and Functions FAQ
- Profile Merge Rules and Device Graph FAQ
- Look-Alike Modeling FAQ
- Predictive Audiences FAQ
- Targeting FAQ
- Reporting FAQ
- Help and Legal
- Top Customer Support Issues
- Overview
- Why did my Onboarded trait populations drop to 0 around October 15th?
- Why do my traits or segments not show up in the Overlap Reports page?
- Why are our Read-Only users able to create, edit or delete traits and segments?
- We are not an Audience Manager customer, but see the Audience Manager Javascript calls on our site
- Should I see my Audience Manager Audience Lab mapped segments on the destination details page?
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