Integrate Google Ad Manager (formerly DFP) using Google Publisher Tags (GPT)

Requirements and Methods of Sending Segments to Google Ad Manager Using Google Publisher Tags (GPT)

You can send qualified segments to Google Ad Manager either through a client-side or through a server-side integration. Requirements and related information about both methods are listed below.

Create a GPT Destination

You can send qualified segments to Google Ad Manager through a client-side (browser-side) integration, or a server-side integration. If you choose the client-side integration, you must create a cookie-based destination for Google Publisher Tags in Audience Manager.

Modify the GPT setTargeting API Call

Add an if statement to check for Audience Manager cookies before calling the Google Publisher Tag .setTargeting method.

Audience Manager Code for Google Publisher Tags

AamGpt is a JavaScript function that reads Audience Manager cookie data and sends that information to Google Publisher Tags.