Documentation Audience Manager Audience Manager User Guide

Real-Time Inbound Data Ingestion real-time-inbound-data-ingestion

Last update: Tue Apr 13 2021 00:00:00 GMT+0000 (Coordinated Universal Time)

Topics:
Inbound Data Transfers

The real-time inbound data ingestion process uses a series of HTTP requests from a user’s browser to pass in data to Audience Manager.

Inbound data should be formatted as key-value pairs called signals. Typically, each signal is mapped to a segment created or managed through the user interface or API.

URL String Parameters and Syntax url-string-syntax

The URL for an inbound data transfer should contain the variables described below. Remember to create traits and a folder structure in the Audience Manager UI before setting up real-time data transfers.

NOTE

Replace italicized content with actual parameter values.

Parameter

Description

<KEY>

A unique identifier in a key-value pair (e.g., gender, color, price).

<VAL>

A variable that belongs to the data set defined by the key (e.g., gender=male, color=green, price=100)

URL Syntax

During a real-time inbound data ingestion process, a properly formatted URL string uses the following syntax:


https://client.demdex.net/event?KEY1=VALA&KEY2=VALB&KEY3=VALC

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