Product Features and Functions FAQ product-features-and-functions-faq

Common product and function-related questions and issues.

What is my Organization ID and how do I find it?

The Organization ID is a unique ID that identifies your organization to Audience Manager and the Adobe Experience Cloud. It consists of a case-sensitive, 24-character alphanumeric string followed by @AdobeOrg.

For example, an Organization ID looks like this: 1FD6776A524453CC0A490D44@AdobeOrg.

The Organization ID is used by Audience Manager’s DIL API, the Adobe Experience Platform Identity Service, and other Experience Cloud solutions. Users with Administrator permissions can find the Organization ID on the Adobe Admin Console. See the Administration - User Management FAQ.

Can I create traits or destinations in bulk?

Yes. See Bulk Management Tools.

When performing a bulk ID export to a destination, some of the customer IDs are missing. Why does that happen?

When a device ID (AAM UUID) is linked to multiple CRM IDs (DPUUIDs), only the latest mapping gets exported. This is why you may see a lower than expected number of device IDs being exported.

Can Audience Manager reduce the need for third-party tags or pixels and improve page load times?

If Audience Manager is integrated with your third-party data partner, you can replace their pixels and tags with a server-to-server ID call to Audience Manager. In this case, Audience Manager would fire a single ID call the first time we see a user and synchronize that information with your third-party partner. This eliminates the need to make multiple pixels call from every page. Reducing pixel calls can improve page load times.

I’ve subscribed to a data feed. Where is that data stored?

Your data feed and all the traits contained in the feed appear as subfolders and traits in Audience Manager. Go to Audience Data > Traits and expand the 3rd-Party Data folder to view your traits or create segments and models with this data.

What is Tag Insertion Manager (TIM)?

Audience Manager used Tag Insertion Manager (TIM) to create and manage data collection code (DIL). This feature is obsolete and has been replaced first by Dynamic Tag Manager (DTM), and later by Adobe Experience Platform Tags. For more information, see Adobe Experience Platform Tags.

Is there any difference between Adobe Analytics and Audience Manager segments?

Yes, please read Understanding Segments in Analytics and Audience Manager for an in-depth description of the differences.