Audience Manager Identifiers (IDs)

Last update: April 13, 2021

When submitting data privacy requests to Adobe Audience Manager, you must include one of the identifiers (IDs) listed below. You can find more information on the ID formats in our Index of Audience Manager IDs.

Adobe Audience Manager Unique User ID

  • User ID: aam_uuid
  • Definition: Adobe Audience Manager Unique User ID
  • Namespace ID: 0

JSON Example:

 "users": [
  {
    "key": "Example user 1",
    "action": [
      "access"
    ],
    "userIDs": [
      {
        "namespace": "0",
        "type": "namespaceId",
        "value": "85302821933904870272023537812382806531"
      },
      {
        "namespace": "0",
        "type": "namespaceId",
        "value": "85690090981158357332062532910972162921"
      }
    ]
  }
]
NOTE
You can also use the CORE namespace.
 "users": [
  {
    "key": "Example user 1",
    "action": [
      "access"
    ],
    "userIDs": [
      {
        "namespace": "CORE",
        "type": "standard",
        "value": "85302821933904870272023537812382806531"
      },
      {
        "namespace": "CORE",
        "type": "standard",
        "value": "85690090981158357332062532910972162921"
      }
    ]
  }
]

Adobe Experience Cloud ID

  • User ID: mid
  • Definition: Adobe Experience Cloud ID, formerly known as Visitor ID or Marketing Cloud ID
  • Namespace ID: 4
NOTE
You can also use the ECID namespace. See the second JSON example.

JSON Example:

 "users": [
  {
    "key": "Example user 1",
    "action": [
      "access"
    ],
    "userIDs": [
      {
        "namespace": "4",
        "type": "namespaceId",
        "value": "54893990981158357332062532910972162921"
      },
      {
        "namespace": "4",
        "type": "namespaceId",
        "value": "46990090981158357332062532910972162921"
      }
    ]
  }
]

 "users": [
  {
    "key": "Example user 1",
    "action": [
      "access"
    ],
    "userIDs": [
      {
        "namespace": "ECID",
        "type": "standard",
        "value": "54893990981158357332062532910972162921"
      },
      {
        "namespace": "ECID",
        "type": "standard",
        "value": "46990090981158357332062532910972162921"
      }
    ]
  }
]

Customer ID

User ID: cid

Definition: Customer ID, such as a cookie you set for anonymous site visitors or a CRM ID from an offline system or a hashed username.

Namespace ID: Customer-specific. Please find it from your Audience Manager instance.

JSON Example:

"users": [
  {
    "key": "Example user 1",
    "action": [
      "access"
    ],
    "userIDs": [
      {
        "namespace":"1234567",
        "type": "namespaceId",
        "value": "unique-user-id-for-datasource-1234567"
      },
      {
        "namespace": "1234567",
        "type": "namespaceId",
        "value": "another-unique-user-id-for-datasource-1234567"
      },
      {
        "namespace":"54321",
        "type": "namespaceId",
        "value": "unique-user-id-for-datasource-54321"
      }
    ]
  }

Mobile advertising ID

User ID: d_cid

Definition: Mobile advertising IDs.

Namespace ID:

  • IDFA: 20915
  • GAID: 20914

See Global Data Sources for more details.

IMPORTANT
If you are using the Mobile SDK, then you should also send the Experience Cloud ID (MID) along with mobile advertising IDs for complete Access and Delete responses.

JSON Example:

"users": [
  {
    "key": "Example user 1",
    "action": [
      "access"
    ],
    "userIDs": [
      {
        "namespace":"20914",
        "type": "namespaceId",
        "value": "e4fe9bde-caa0-47b6-908d-ffba3fa184f2"
      },
      {
        "namespace":"20915",
        "type": "namespaceId",
        "value": "AEBE52E7-03EE-455A-B3C4-E57283966239"
      }
    ]
  }
]