Documentation Updates 2015 documentation-updates

A list of new and revised Audience Manager documentation released in 2015. Includes minor updates or changes to the Audience Manager guide that might not be included in the Experience Cloud release notes.

November, 2015 nov-15

Geotargeting With Platform-level Keys
Updated with links to a downloadable list of region IDs.
Password Requirements, Locked Accounts, and Forgotten Passwords
Revised to include new password requirements.
Billing and Impression Allocation for CPM Data Feeds
Instructions on how to allocate impressions for different CPM Data Feeds.
Billing and Impression Allocation for Flat Fee Data Feeds
Instructions on how to allocate impressions for different flat fee Data Feeds.
Usage Limits
Audience Manager sets a maximum limit on the number of traits, segments, destinations, and algorithmic models you can create for an account.
Discounts for Data Providers
Discounts let data providers reduce the price of a data feed for selected buyers.
Discounts for Data Buyers
Buyers can request or subscribe to discounted data feeds.

October, 2015 oct-15

CID Replaces DPID and DPUUID
Update your code to use d_cid or d_cid_ic instead of d_dpid and d_dpuuid. The DPID and DPUUID variables will continue to work, but you should consider them deprecated. This includes DPID and DPUUID variants without the d_ prefix.
URL Variables and Syntax for Declared IDs
Revised text to include the d_cid and d_cid_ic key-value pairs.
Declared ID Targeting
Private Data Feeds
A private data feed is an option that lets providers limit buyer access to their data. Data providers and buyers should review this section for information about creating and subscribing to private data feeds.
DCS Error Codes, Messages, and Examples
A list and descriptions of error codes and messages returned by the DCS.

September, 2015 sept-15

Data and Metadata Files for Audience Optimization Reports
Format and content requirements for bringing data into the Audience Optimization reports.
Capturing Campaign Impression Data via Pixel Calls
Text revisions and updates. Also, included new key-value pairs required to use and see readable data names in the Advertising Analytics reports.
Capturing Campaign Click Data via Pixel Calls
Text revisions and updates. Also, included new key-value pairs required to use and see readable data names in the Advertising Analytics reports.
Audience Optimization Reports
Updated intro with requirement information.

August, 2015 aug-15

Bulk Management Tools
The Bulk Management Tools let you create and manage multiple objects at once with single operation. You can use Bulk Management Tools to work with data sources, derived signals, destinations, folders, segments, and traits.
Implement the Audience Management Module

The context data variable ended incorrectly with a dot instead of an underscore.

  • Correct: c_contextData.*
  • Incorrect: c_contextData_*
Profile Merge Customer Enablement

Analytics customers need to set an integration code when using the Master Marketing Profile and passing declared IDs through the Visitor ID service to Audience Manager.

This document is deprecated and has been replaced by Create a Cross-Device Data Source.

Reporting FAQ
A new FAQ entry explains why, sometimes, newly onboarded traits do not show up in the Trait Graph.
Trait and Segment Size Data in Segment Builder.
Revised the description for estimated segment size.
System Components
Updated text and new images that explain how various Audience Manager systems work and how data flows through our system.

July, 2015 july-15

Documentation links and cross-references.
Updated obsolete links. Clicking a cross-reference should take you to the correct document instead of a redirect notification.
Import DCM Data Files Into Audience Manager
Bring your DoubleClick Campaign Manager data into Audience Manager.
Data Collection Server (DCS) API Methods and Code
Use DCS code as an API for real-time data transfers.

June, 2015 june-15

The DIL create method.
  • Removed the optional parameter, iframeAttachmentDelay.
  • Added a note to declaredId variable. When using the Visitor ID Service, set the ID with setCustomerIDs instead of DIL. See Customer IDs and Authenticated States.

May, 2015 may-15

Audience Marketplace
Audience Marketplace lets data providers and buyers execute data deals in a self-service manner with minimum effort. It does this by providing specialized features that vary depending on your role as a data buyer or data seller.


  • Simplified steps and directions for creating a group and assigning permissions.
  • Added information about Wild Card Permissions and how to use them.

April, 2015 apr-15

Inbound Data File Contents: Syntax, Variables, and Examples

Added following note:

Note: Audience Manager does not support .zip files for inbound S3 buckets.

Reporting FAQ
Added a new FAQ that explains why Total Fires for onboarded traits always displays as 0.
Geotargeting With Platform-level Keys
Added information about targeting in the United Kingdom and Netherlands Antilles.

March, 2015 march-15

Reporting FAQ

Added a new FAQ that explains why the number of successfully processed records might differ when comparing the Inbound receipt and reporting in AAM.

Added a new FAQ that explains why the trait uniques for my cross-device onboarded traits are higher than the total number of onboarded records.

System Components

Removed information about Talend.

Removed information about Netezza and replaced it with information about RedShift.

Data Retention

New topic.

Changed to Privacy and Data Retention FAQ (12/2016).

February, 2015 feb-15

Reporting and File Transfer Time-Frame Guidelines
Updated the times for daily inbound file ingestion and outbound file export.

Added information explaining how the delta change is calculated depending on the chosen time frame.

Added a note explaining how to investigate an unusually large delta change in unique visitors.

Recency and Frequency

Added the following information to the Limitations and Rules section:

  • Frequency-capping expressions include all the users whose number of trait realizations is below a desired value.

    For example:

    frequency([1000T]) <= 5

    This expression includes all users that have realized the trait with the ID "1000" fewer than five times, including users who have not realized the trait.

  • When you need recency/frequency requirements to be less than a specific number of times or days, you must join that trait to another with an AND operator.

    Using the above example, frequency([1000T]) <= 5, the expression becomes valid when joined with another trait.

    For example:

    frequency([1000T]) <= 5 AND isSiteVisitorTrait

  • For advertising frequency-capping use cases, you could create a segment rule similar to the following:

    (frequency([1000T] <= 2D) >= 5)?

    This expression includes all users that have realized the trait with the ID "1000" in the last 2 days more than five times.

    You can achieve the capping by sending this segment to the ad server and then include a NOT on the segment in the ad server. This approach achieves greater performance in Audience Manager, while still serving the same purpose for frequency capping.

January, 2015 jan-15

Folder API Methods
Changed the code sample to include the folder count property.
Visitor Profile Viewer
New topic.
Inbound CRM Data Ingestion

Clarified the amount of time is takes for inbound data to be propagated to the edge.

Significantly edited topic.

New topic.
General Reports
Added section explaining how numbers in General Reports are generated.
Added an optional that excludes Personally Identifiable Information (PII).
Reporting FAQ
Added information explaining why there could be a difference between real-time segment population and the unique values.
Profile Merge Customer Enablement

Added additional step to explain how to add the use of Declared IDs to DIL and the Mobile SDK.

This document has been deprecated and replaced by Create a Cross-Device Data Source.

Inbound Data File Contents: Syntax, Variables, and Examples
Revised topic.
Profile Merge Architecture

Updated text and added illustrations.

This document has been deprecated and replaced by Profile Link.

Recency and Frequency
Added bullet explaining that you can configure frequency requirements without configuring recency requirements by leaving recency blank.
Outbound Data File Contents: Syntax and Parameters
Added information about removed segments in outbound files.
Outbound Template Macros
Added new topic.