Documentation Audience Manager Audience Manager User Guide

Documentation Updates 2015

Last update: August 19, 2021

Topics:
Overview

A list of new and revised Audience Manager documentation released in 2015. Includes minor updates or changes to the Audience Manager guide that might not be included in the Experience Cloud release notes.

November, 2015

Topic	Description
Geotargeting With Platform-level Keys	Updated with links to a downloadable list of region IDs.
Password Requirements, Locked Accounts, and Forgotten Passwords	Revised to include new password requirements.
Billing and Impression Allocation for CPM Data Feeds	Instructions on how to allocate impressions for different CPM Data Feeds.
Billing and Impression Allocation for Flat Fee Data Feeds	Instructions on how to allocate impressions for different flat fee Data Feeds.
Usage Limits	Audience Manager sets a maximum limit on the number of traits, segments, destinations, and algorithmic models you can create for an account.
Discounts for Data Providers	Discounts let data providers reduce the price of a data feed for selected buyers.
Discounts for Data Buyers	Buyers can request or subscribe to discounted data feeds.

October, 2015

Topic	Description
CID Replaces DPID and DPUUID	Update your code to use `d_cid` or `d_cid_ic` instead of `d_dpid` and `d_dpuuid`. The DPID and DPUUID variables will continue to work, but you should consider them deprecated. This includes DPID and DPUUID variants without the `d_` prefix.
URL Variables and Syntax for Declared IDs	Revised text to include the `d_cid` and `d_cid_ic` key-value pairs.
Declared ID Targeting
Private Data Feeds	A private data feed is an option that lets providers limit buyer access to their data. Data providers and buyers should review this section for information about creating and subscribing to private data feeds.
DCS Error Codes, Messages, and Examples	A list and descriptions of error codes and messages returned by the DCS.

September, 2015

Topic	Description
Data and Metadata Files for Audience Optimization Reports	Format and content requirements for bringing data into the Audience Optimization reports.
Capturing Campaign Impression Data via Pixel Calls	Text revisions and updates. Also, included new key-value pairs required to use and see readable data names in the Advertising Analytics reports.
Capturing Campaign Click Data via Pixel Calls	Text revisions and updates. Also, included new key-value pairs required to use and see readable data names in the Advertising Analytics reports.
Audience Optimization Reports	Updated intro with requirement information.

August, 2015

Topic	Description
Bulk Management Tools	The Bulk Management Tools let you create and manage multiple objects at once with single operation. You can use Bulk Management Tools to work with data sources, derived signals, destinations, folders, segments, and traits.
Implement the Audience Management Module	The context data variable ended incorrectly with a dot instead of an underscore. Correct: `c_contextData.` Incorrect: `c_contextData_`
Profile Merge Customer Enablement	Analytics customers need to set an integration code when using the Master Marketing Profile and passing declared IDs through the Visitor ID service to Audience Manager. This document is deprecated and has been replaced by Create a Cross-Device Data Source.
Reporting FAQ	A new FAQ entry explains why, sometimes, newly onboarded traits do not show up in the Trait Graph.
Trait and Segment Size Data in Segment Builder.	Revised the description for estimated segment size.
System Components	Updated text and new images that explain how various Audience Manager systems work and how data flows through our system.

July, 2015

Topic	Description
Documentation links and cross-references.	Updated obsolete links. Clicking a cross-reference should take you to the correct document instead of a redirect notification.
Import DCM Data Files Into Audience Manager	Bring your DoubleClick Campaign Manager data into Audience Manager.
Data Collection Server (DCS) API Methods and Code	Use DCS code as an API for real-time data transfers.

June, 2015

Topic	Description
The DIL create method.	Removed the optional parameter, `iframeAttachmentDelay`. Added a note to `declaredId` variable. When using the Visitor ID Service, set the ID with `setCustomerIDs` instead of DIL. See Customer IDs and Authenticated States.

May, 2015

Topic	Description
Audience Marketplace	Audience Marketplace lets data providers and buyers execute data deals in a self-service manner with minimum effort. It does this by providing specialized features that vary depending on your role as a data buyer or data seller.
Revisions: Create Groups Understanding Wild Card Permissions	Simplified steps and directions for creating a group and assigning permissions. Added information about Wild Card Permissions and how to use them.

Topic

Description

Audience Marketplace

Audience Marketplace lets data providers and buyers execute data deals in a self-service manner with minimum effort. It does this by providing specialized features that vary depending on your role as a data buyer or data seller.

Revisions:

Simplified steps and directions for creating a group and assigning permissions.
Added information about Wild Card Permissions and how to use them.

April, 2015

Topic	Description
Inbound Data File Contents: Syntax, Variables, and Examples	Added following note: Note: Audience Manager does not support .zip files for inbound S3 buckets.
Reporting FAQ	Added a new FAQ that explains why Total Fires for onboarded traits always displays as 0.
Geotargeting With Platform-level Keys	Added information about targeting in the United Kingdom and Netherlands Antilles.

Topic

Description

Inbound Data File Contents: Syntax, Variables, and Examples

Added following note:

Note: Audience Manager does not support .zip files for inbound S3 buckets.

Reporting FAQ

Added a new FAQ that explains why Total Fires for onboarded traits always displays as 0.

Geotargeting With Platform-level Keys

Added information about targeting in the United Kingdom and Netherlands Antilles.

March, 2015

Topic	Description
Reporting FAQ	Added a new FAQ that explains why the number of successfully processed records might differ when comparing the Inbound receipt and reporting in AAM. Added a new FAQ that explains why the trait uniques for my cross-device onboarded traits are higher than the total number of onboarded records.
System Components	Removed information about Talend. Removed information about Netezza and replaced it with information about RedShift.
Data Retention	New topic. Changed to Privacy and Data Retention FAQ (12/2016).

Topic

Description

Reporting FAQ

Added a new FAQ that explains why the number of successfully processed records might differ when comparing the Inbound receipt and reporting in AAM.

Added a new FAQ that explains why the trait uniques for my cross-device onboarded traits are higher than the total number of onboarded records.

System Components

Removed information about Talend.

Removed information about Netezza and replaced it with information about RedShift.

Data Retention

New topic.

Changed to Privacy and Data Retention FAQ (12/2016).

February, 2015

Topic Description

Reporting and File Transfer Time-Frame Guidelines Updated the times for daily inbound file ingestion and outbound file export.

Topic	Description
Reporting and File Transfer Time-Frame Guidelines	Updated the times for daily inbound file ingestion and outbound file export.
Dashboard	Added information explaining how the delta change is calculated depending on the chosen time frame. Added a note explaining how to investigate an unusually large delta change in unique visitors.
Recency and Frequency	Added the following information to the Limitations and Rules section: Frequency-capping expressions include all the users whose number of trait realizations is below a desired value. For example: `frequency([1000T]) <= 5` This expression includes all users that have realized the trait with the ID "1000" fewer than five times, including users who have not realized the trait. When you need recency/frequency requirements to be less than a specific number of times or days, you must join that trait to another with an AND operator. Using the above example, `frequency([1000T]) <= 5`, the expression becomes valid when joined with another trait. For example: `frequency([1000T]) <= 5 AND isSiteVisitorTrait` For advertising frequency-capping use cases, you could create a segment rule similar to the following: `(frequency([1000T] <= 2D) >= 5)?` This expression includes all users that have realized the trait with the ID "1000" in the last 2 days more than five times. You can achieve the capping by sending this segment to the ad server and then include a NOT on the segment in the ad server. This approach achieves greater performance in Audience Manager, while still serving the same purpose for frequency capping.

Dashboard

Added information explaining how the delta change is calculated depending on the chosen time frame.

Added a note explaining how to investigate an unusually large delta change in unique visitors.

Recency and Frequency

Added the following information to the Limitations and Rules section:

Frequency-capping expressions include all the users whose number of trait realizations is below a desired value.

For example:

frequency([1000T]) <= 5

This expression includes all users that have realized the trait with the ID "1000" fewer than five times, including users who have not realized the trait.
When you need recency/frequency requirements to be less than a specific number of times or days, you must join that trait to another with an AND operator.

Using the above example, frequency([1000T]) <= 5, the expression becomes valid when joined with another trait.

For example:

frequency([1000T]) <= 5 AND isSiteVisitorTrait
For advertising frequency-capping use cases, you could create a segment rule similar to the following:

(frequency([1000T] <= 2D) >= 5)?

This expression includes all users that have realized the trait with the ID "1000" in the last 2 days more than five times.

You can achieve the capping by sending this segment to the ad server and then include a NOT on the segment in the ad server. This approach achieves greater performance in Audience Manager, while still serving the same purpose for frequency capping.

January, 2015

Topic	Description
Folder API Methods	Changed the code sample to include the folder count property.
Visitor Profile Viewer	New topic.
Inbound CRM Data Ingestion	Clarified the amount of time is takes for inbound data to be propagated to the edge. Significantly edited topic.
Dashboard	New topic.
General Reports	Added section explaining how numbers in General Reports are generated.
siteCatalyst.init	Added an optional that excludes Personally Identifiable Information (PII).
Reporting FAQ	Added information explaining why there could be a difference between real-time segment population and the unique values.
Profile Merge Customer Enablement	Added additional step to explain how to add the use of Declared IDs to DIL and the Mobile SDK. This document has been deprecated and replaced by Create a Cross-Device Data Source.
Inbound Data File Contents: Syntax, Variables, and Examples	Revised topic.
Profile Merge Architecture	Updated text and added illustrations. This document has been deprecated and replaced by Profile Link.
Recency and Frequency	Added bullet explaining that you can configure frequency requirements without configuring recency requirements by leaving recency blank.
Outbound Data File Contents: Syntax and Parameters	Added information about removed segments in outbound files.
Outbound Template Macros	Added new topic.

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