AEM Experience Fragments and Content Fragments overview
- Topics:
- Integrations
Use Experience Fragments (XFs) and Content Fragments (CFs) created in Adobe Experience Manager (AEM) in Target activities to aid optimization and personalization.
Using Experience Fragments and Content Fragments created in AEM in Target activities let you combine the ease-of-use and power of AEM with powerful Artificial Intelligence (AI) and Machine Learning (ML) capabilities in Target to test and personalize experiences at scale.
AEM brings together all of your content and assets in a central location to fuel your personalization strategy. AEM lets you easily create content for desktops, tablets, and mobile devices in one location without writing code. There’s no need to create pages for every device. AEM automatically adjusts each experience for each device using your content.
Target lets you deliver personalized experiences at scale based on a combination of rules-based and AI-driven machine learning approaches that incorporate behavioral, contextual, and offline variables.
Experience Fragments and Content Fragments represent a huge step forward to link the content/experience creators and managers to the optimization and personalization professionals who are driving business outcomes using Target.
Considerations
Consider the following as you work with AEM Experience Fragments and Content Fragments in Target:
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These features require that you are an Adobe Experience Manager (AEM) customer. Ensure that you meet the requirements for each fragment type: Experience Fragment or Content Fragment.
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Experience Fragments and Content Fragments are available for the following activity types:
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Experience Fragments and Content Fragments are not available for the following activity types:
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You can consume Experience Fragments in Target activities using the Visual Experience Composer (VEC) and the Form-Based Experience Composer.
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You can consume Content Fragments in Target activities using the Form-Based Experience Composer only.
What is the difference between Experience Fragments and Content Fragments?
Adobe Experience Manager Experience Fragments and Content Fragments might seem similar on the surface, but each fragment type plays key roles in different use cases.
For more information about how Experience Fragments and Content Fragments are similar, different, and when and how to use each see Understand Content Fragments and Experience Fragments in the AEM Sites videos and tutorials guide.
Target
- Adobe Target Business Practitioner Guide Home
- Target release notes
- Introduction
- Introduction to Target
- Access Target from the Adobe Experience Cloud
- Target key concepts
- Understand the Target UI
- Adobe Target welcome kit
- Target welcome kit overview
- Chapter 1: Introduction
- Chapter 2: Target at a glance
- Chapter 3: Develop your testing and personalization ideas
- Chapter 4: Tips for using Target
- Chapter 5: Inspiration for testing and personalization activities
- Chapter 6: Easily avoidable pitfalls
- Chapter 7: Create and run your first Target activity
- Chapter 8: Communicate your activity results
- Chapter 9: Next steps and resources
- Glossary
- How Target works
- Training and certification
- Training videos for Target Standard and Premium
- Target optimization and personalization FAQ
- Administer Target
- Implement Target
- Integrate Target with the Experience Cloud
- Adobe Analytics as the reporting source for Target (A4T)
- A4T overview
- Before you implement
- Analytics for Target implementation
- User permission requirements
- Create an activity that uses Analytics as the reporting source
- A4T support for Auto-Allocate and Auto-Target activities
- Use an Analytics tracking server
- A4T reporting
- Troubleshooting the Analytics and Target integration (A4T)
- A4T Frequently Asked Questions
- Expected data variances between Target and Analytics when using and not using A4T
- Integrate Target with Adobe Customer Journey Analytics
- Integrate Target with Adobe Journey Optimizer (AJO)
- Experience Cloud Audiences
- Integrate Target with Adobe Experience Manager (AEM)
- Integrate Target with Adobe Audience Manager (AAM)
- Integrate with Real-time Customer Data Platform
- Integrate Target with Adobe Campaign
- Adobe Analytics as the reporting source for Target (A4T)
- Activities
- Activities overview
- Target activity types
- A/B Test
- Auto-Allocate
- Auto-Target
- Automated Personalization
- Automated Personalization overview
- Random Forest Algorithm
- Create an Automated Personalization activity
- Upload data for the Target personalization algorithms
- Data collection for the Target personalization algorithms
- Estimate the traffic required for success
- Preview experiences for an Automated Personalization test
- Target Automated Personalization offers
- Manage exclusions
- Offer reporting groups in Automated Personalization
- Select the control for your Automated Personalization or Auto-Target activity
- Automated Personalization FAQ
- Troubleshoot Automated Personalization
- Experience Targeting
- Multivariate Test
- Recommendations activity
- Edit an activity or save as draft
- Priority
- Activity settings
- Success metrics
- Activity change log
- Troubleshoot activities
- Activity QA
- Audiences
- Experiences and offers
- Experiences and offers overview
- Visual Experience Composer (VEC)
- Visual Experience Composer overview
- Visual Experience Composer options
- Visual Experience Composer changes
- Include the same experience on similar pages
- Multipage activity
- Activity collisions
- Modifications
- Element selectors used in the Visual Experience Composer
- Mobile viewports for responsive experiences
- Visual Experience Composer best practices and limitations
- Troubleshooting the Visual Experience Composer
- Troubleshooting the Visual Experience Composer overview
- Troubleshooting the Visual Experience Composer and Enhanced Experience Composer
- Troubleshooting the Visual Experience Composer
- Troubleshooting the Enhanced Experience Composer
- Enabling mixed content in your browser
- Page modification scenarios
- Visual Editing Helper extension
- Visual Experience Composer helper extension
- Redirect to a URL
- Creating carousels that work in the Visual Experience Composer
- Form-Based Experience Composer
- Single Page App (SPA) Visual Experience Composer
- Offers
- Reports
- Recommendations
- Recommendations overview
- Introduction to Recommendations
- Plan and implement Recommendations
- Entities
- Criteria
- Criteria overview
- Create criteria
- Create criteria sequences
- Base the recommendation on a recommendation key
- The science behind Target’s recommendations algorithms
- Upload custom criteria
- Dynamic and static inclusion rules
- Use a backup recommendation
- Work with multi-value attributes
- Use Adobe Analytics with Recommendations
- Design
- Activity
- Recommendations as an offer
- Frequently asked questions
- Recommendations Classic documentation
- Troubleshoot Target
- Target APIs
- Resources and contact information
Adobe Target Maturity Webinar Series
Adobe Customer Success Webinars
Tuesday, Feb 4, 4:00 PM UTC
Adobe Target innovations, including GenAI, and best practices on AI-powered personalization and experimentation at scale.
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