You can create audiences in Adobe Target based on network details, such as ISP, domain name, and connection speed.

  1. In the Target interface, click Audiences > Create Audience.

  2. Name the audience and add an optional description.

  3. Drag and drop Network into the audience builder pane.

  4. Click Select, then select one of the following options:

    • ISP: An ISP is an organization that provides internet access to its subscribers, usually at a monthly or yearly fee. Many ISPs provide additional services, such as web hosting or email. The ISP field is either a commercial ISP (such as Comcast or TimeWarner) or another entity such as a business or educational institution.

      The following are some examples of popular ISPs in the United States:

      table 0-row-4 1-row-4 2-row-4 3-row-4 4-row-4 5-row-4 6-row-4 7-row-4 8-row-4 9-row-4 10-row-4 11-row-4 12-row-4 13-row-4
      Popular Name ISP Name Domain Name Sample IP Address
      Cablevision Cablevision Systems Corp. *
      CenturyLink Qwest Communications Company, LLC *
      Charter Communications Charter Communications *
      Comcast Comcast Cable Communications, Inc. *
      Cox Cox Communications Inc. *
      Speakeasy MegaPath Corporation *
      Time Warner Time Warner Cable Internet LLC *
      Verizon FiOS MCI Communications Services, Inc. d/b/a Verizon Business *
      Vivint Smartrove Inc. *
      AT&T Wireless AT *
      Sprint mobile Sprint Personal Communications Systems ip address
      T-Mobile T-Mobile USA, Inc. ip address
      Verizon Wireless Cellco Parternship DBA Verizon Wireless *
      note note
      When targeting based on ISP, use the ISP name, not the popular name. Ensure that you build the rule to be case-insensitive or always use lowercase format.

      You can test the ISP and domain name values. is a good resource for targeting purposes. You can use the sample IP addresses given in the table above, or enter your own. Then use the mboxOverride.browserIp= URL parameter to mimic that IP address.

    • Domain Name: This name is the domain name for the visitor’s IP address. This name is not the domain name of the website you are using with Target. This domain name is related to the visitor’s IP address and is sometimes called a hostname. It is similar to the ISP name. Sometimes the hostname references older names of companies that have rebranded their ISP name but not the domain name.

    • Connection Speed: This speed is the speed of the visitor’s connection to the internet. Options include: broadband, cable, dialup, mobile, oc3, oc12, satellite, t1, t2, and wireless, and xdsl.

      This field is based on the type of connection and not the actual speed itself. Target cannot determine the exact connection speeds of connections. The Broadband connection type is used when there is no indication of other connection types so a specific type cannot be chosen.

  5. (Optional) Set up additional rules for the audience.

  6. Click Done.

The following illustration shows an audience that targets visitors using AT&T with a connection speed of Mobile.

Network target

Training Video: Creating Audiences

This video includes information about using audience categories.

  • Create audiences
  • Define audience categories