Add promotions

On the Options page, click the Front Promotion or Back Promotion toggle.

The following illustration shows the Front Promotion toggle in the “On” position.

You can insert promotions both before and after your criteria results.

Set the number of design slots to use for promoted items.

You can use up to 20 slots, depending on your Recommendations design. Each slot you use becomes unavailable for recommendations returned based on your criteria.

Set a start date and end date for your promoted items.

If you don’t set a start date, the promotion begins immediately. If you don’t set an end date the promotion runs indefinitely.

Select a Promotion Type.

• Select List of items and enter the entity.id values, separated by commas, of the specific items you want to promote.

• Select Promote by attribute and add rules to define the attributes of the items you want to promote.

  If you select Promote by Attribute, you can create dynamic matches. For more information, see Use dynamic and static inclusion rules.

• Select Promote a collection and choose the collection of items you want to promote.

  You can create new collections to use for promotions. See Create a collection for more information.

If you chose List of Items as the Promotion Type, you can select the Randomize Item Order check box, if desired.

The default sort order for List of Items is based on the order you entered in the Target UI or API. If your list includes more items than the number of slots you set for promotions, the Randomize Item Order option randomizes the promoted items that are displayed in your design. Choosing this option results in Target randomly selecting the items enabled for promotions in the template from the entire promotion set on each hit.

If your entities do not have an entity.value attribute (for example, you do not sell products) you can pass a numeric value into the entity.value attribute, such as the publishing date. In this case, promoted items can be promoted based on the most-recent publishing date, in descending order. The entity.value attribute is of type double; it does not accept strings.

If you selected the Promote by Attribute or Promote a Collection option, the option to randomize the order is not applicable.

When promoting specific items using the Promote by Attribute or Promote a Collection options, the default order in which items are presented is based on the entity.value attribute, in descending numeric order.

The following table illustrates the differences between these options:

Click Save.