Why can’t I select Analytics as my reporting source when I create an activity?

Answer

You can change your Reporting Settings options in Administration.

  1. In Target, click Administration.
  2. In the Experience Cloud solution used for reporting drop-down list, click Select per Activity.

select-per-activity image

The Reporting Source drop-down list is enabled in the Goal & Settings screen for creating and editing activities.

To always use Analytics as the reporting source, select Adobe Analytics from the drop-down list in Administration.

Can a visitor switch between targeted and controlled experiences in different visits in an Auto-Target activity that uses A4T?

Answer

The following is true assuming the visitorId does not change for a visitor between visits.

If the traffic-allocation percentage is adjusted mid-activity, it’s possible that a visitor could move between targeted and control experiences.

If the percentages are not adjusted mid-activity, a visitor who initially sees the control is always sent to control. A visitor that is sent to targeted experiences is always sent to targeted experiences.

  • After being in the targeted “bucket” of traffic, the visitor can be sent to a different experience from visit to visit if the machine-learning models determine that a different experience is relevant for the new visit.
  • After being assigned to the control “bucket” of traffic, a visitor will always see the same experience because experience assignment is based on a deterministic pseudo-random hash of the visitor’s visitorId.

Can I use a binomial Analytics metric with a segment applied as the optimizing goal in an Auto-Allocate activity?

Answer
You cannot use an Analytics metric with a segment applied as the optimizing goal in an Auto-Allocate activity. As a workaround you can define a Custom Event that achieves the same objective and use that as the optimizing goal metric.
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