Metric definitions - A4T FAQ

This topic contains answers to questions that are frequently asked about metric definitions and using Adobe Analytics as the reporting source for Adobe Target (A4T).

What’s the expiration for activity membership? How long after visitors enter the activity are their actions counted in the activity if they don’t see it again? section_41B4958F33534E4B96DEE0C981227A79

The default expiration for the activity is 90 days after a visitor’s last interaction with the activity. This setting can be adjusted by ClientCare if needed. This setting is global for all activities, however, so it should not be adjusted for one case.

While configuring my goal metrics, why can’t I access the Advanced Settings options? adv-settings


The Advanced Settings options are not available for activities that use Analytics as the reporting source (A4T).

For activities using A4T, the goal metric always uses the “Increment Count & Keep User in Activity” and “On Every Impression” settings. These settings are not configurable.

For non-A4T activities, you can use the Advanced Settings options to manage how you measure success. Options include adding dependencies, choosing whether to keep the user in the activity or remove them, and whether to count the metric once per entrant or on every impression. You access the Advanced Settings options in a non-A4T activity by clicking the vertical ellipses > Advanced Settings, as shown below:

Advanced Settings

What are calculated metrics and how do they replace the SiteCatalyst:Event mbox I used to use? section_D59F4719E6B94758A2187427C17F8EF3

Calculated metrics let you create custom metrics that are derived from segments or mathematical calculations. In the past, when you might have used the SiteCatlayst:Event mbox where evar27=shoes and the event is purchase, you would now create a segment where evar27=shoes and then create a calculated metric where the event is purchase with the segment applied. These metrics can be created at any time, even after the activity is underway. They can then be used on any report in Analytics.

Does A4T attribute conversions to multiple campaigns? section_7F15C727206440CD86B3A8CE77087DF9

Yes, using the “Full Allocation” setting.