What are calculated metrics and how do they replace the SiteCatalyst:Event mbox I used to use?

Answer
Calculated metrics let you create custom metrics that are derived from segments or mathematical calculations. In the past, when you might have used the SiteCatlayst:Event mbox where evar27=shoes and the event is purchase, you would now create a segment where evar27=shoes and then create a calculated metric where the event is purchase with the segment applied. These metrics can be created at any time, even after the activity is underway. They can then be used on any report in Analytics.

Does A4T attribute conversions to multiple campaigns?

Answer
Yes, using the “Full Allocation” setting.
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