Using Adobe Analytics data

You can configure an activity in Adobe Target to use Adobe Analytics as the reporting source (A4T).

For detailed information about setting up Analytics as the data source for Target, see Adobe Analytics as the Reporting Source for Adobe Target.

Before you set up an activity that uses Analytics as the reporting source, establish the goal for the activity, such as improving revenue per visitor (RPV) or increasing clicks your shopping cart. Choose a final success metric for the activity. Although you can select additional metrics at any time in Analytics, you must still specify a particular metric you expect this test to affect.

The Adobe Analytics option is available if you’ve linked your Adobe Experience Cloud account with both Analytics and Target, even if integration between Target and Analytics has not been set up for your account.

When selecting Analytics as the reporting source for Target, you select an Analytics report suite to receive Target activity data. To do specify a reporting source, first choose from any of the Analytics companies your account is tied to, and then select the appropriate report suite for the activity. Only report suites that are provisioned to connect to Adobe Target are available for selection. If you don’t see the report suite that you expect, first try logging out and logging back in to the Adobe Experience Cloud to try again. If the report suite is still missing from the list, contact Customer Care.

Analytics for Target (A4T) requires a tracking server to report results correctly. A default tracking server displays in the Tracking Server field. If you use more than one tracking server, ensure that you include the correct tracking server in this field. See Using an Analytics Tracking Server for more information.

If you use Adobe Analytics as your activity’s reporting source, you do not need to specify a tracking server during activity creation if you are using at.js version 0.9.1 (or later). The at.js library automatically sends tracking server values to Target. During activity creation, you can leave the Tracking Server field empty on the Goals & Settings page.

When setting up activity after setting up Analytics as your reporting source, there is no option to set up audiences for reporting. Analytics segments are available in the Target Activities report.

You must select a success metric to use as a goal for each activity. Your activity goal is the conversion activity that signals a successful activity. It is best practice never to run a test without having a goal to improve in some specific way. You can choose any Analytics metric available in the Analytics metric selector.

Setting a goal doesn’t mean you can’t use another metric when evaluating test results. The goal is, however, a reminder of the one thing you want to improve with the test.

After a visitor completes your goal, that visitor is no longer included in the activity. If the visitor reenters your activity after completing an activity, that visitor is counted as a new visitor.