Offer Level report

The Offer Level report for the Random Forest experience compares the performance of each algorithm-applied offer to the same randomly served offer (Control). Thus, offers should not be compared against each other in this view.

Click the experience algorithm (Random Forest or control) to view the Offer Level report.

NOTE
A clock icon indicates that the algorithm model is still building. A check mark icon indicates that the base algorithm has been established.

Offers can be shown within reporting groups, and these reporting groups can be collapsed and expanded. Click Control or Targeted in the table to view rolled-up information by reporting groups, rather than by offers.

Automated Segments

Click the Automated Segments icon. This report shows how different visitors respond differently to the offers/experiences in your AP/AT activity. This report shows how different automated segments defined by Target’s personalization models responded to the offers/experiences in the activity.

For more information, see Automated Segments report.

Important Attributes

Click the Important Attributes icon. This report shows how, in different activities, different attributes are more (or less) important to how the model decides to personalize. This report shows the top attributes that influenced the model and their relative importance.

For more information, see Important Attributes report.