Create a profile attribute comparison audience

  1. Click Audiences > Create Audience.

  2. Name the audience and add an optional description.

  3. Drag and drop Visitor Profile into the audience builder pane.

  4. From the Visitor Profile drop-down list, choose an attribute:

    Propensity Score 1

  5. Choose your Evaluator:

    Propensity Score 2

  6. From the Choose Comparison Type drop-down list, choose Attribute.

    The “static value” comparison type lets you compare your visitor profile attribute to specific values.

    Propensity Score 3

    NOTE
    If you are using one of the default visitor profile categories (for example, New Visitor or Returning Visitor), you can choose only the static value option. The dynamic comparison options are not available for default categories. Other examples where the dynamic comparison options are not available include “First page of session,” “Not in other tests,” “Not first page of session,” and “Category Affinity.”
  7. Choose the additional attribute you want to compare to your initial attribute.

    propensity_score_4 image

  8. Click Done.

Training video Overview badge

Watch the following video for more information and a scenario in which you could use this feature:

Target


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