Analyze
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Make frequent use of the Location Contribution report to monitor the performance of each location and offer.
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In the Experience Performance report, base your decisions on the data shown using the Best 5 and Worst 5 filters.
The All filter makes it difficult to extract the desired information, and not all experiences can display in the graph. Use the All filter if you want to look at a specific experience that is not in the best or worst five.
Follow Up
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Although Target allows you to edit a live activity, editing an activity that is in progress could reset the test. Reports might not recognize some of the changes. It is safe to make changes to HTML offers in offer library only.
Specific actions that reset experience names and reports include:
- Adding a new location
- Deleting a location
- Adding new offers or deleting offers from an existing location
- Editing rich text offers
- Editing background color offers
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By following an MVT test with one or more A/B tests, you can determine the best possible content for the results you desire.
Once you have determined which locations and content are most useful for helping you meet your goals, you can run an A/B test to further refine the results. For example, when you know which locations are most important, test two specific images against each other, or compare the wording or colors of a call to action.
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