Before you begin

Before you use Adobe Campaign to set up your targeted email offers, set up the following in Target:

Start the activity in Target before setting up the Campaign portion of the integration.

Include a Target offer in an Adobe Campaign email

  1. Create an email in Adobe Campaign.
  2. In the email properties, click Include > Dynamic image served by Adobe Target.
  3. Select the default image from the shared assets.
  4. Specify the location (rawbox).
  5. Add any other decisioning parameters, such as the gender of the recipient.
  6. Preview the email, selecting at least one recipient for each offer (in this case, a male and a female).
  7. In Campaign, define the Target Edge server you are using to control the activity and the name of the tenant.
  8. Specify the external account used for the Adobe Experience Cloud so you can access the resources in the Experience Cloud.

For more information, refer to the Adobe Campaign documentation.

Video: Integrate Target with Campaign

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Target


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