Integrate Target with Adobe Campaign
- Topics:
- Integrations
Use Target with Adobe Campaign to optimize email content.
To optimize your email content, you can create a redirect offer in Target, then use Adobe Campaign to manage the email offers. For example, you can display different offers for male and female recipients.
The integration takes place when the email is opened. When the customer opens the email, a call is made to Target and a dynamic version of the content appears. The content consists of a static image supported by all browsers. Target tracks the reaction to the offer at the audience or session level and that data is available in Target reports.
Target can track the following data:
- User agent
- IP address
- Geographical location
- Segment associated with the visitor’s ID in Target (subject to legal approval)
- Data from Campaign Datamart
There are several limitations:
- Because only an image can be used, content cannot be personalized.
- Tracking is not consolidated in Adobe Campaign.
- No unified user experience.
Use both Target and Campaign to set up different parts of the integration:
- The raw box and the experience in Target
- The delivery in Campaign
Before you begin
Before you use Adobe Campaign to set up your targeted email offers, set up the following in Target:
-
Two or more Target redirect offers
-
A Target activity with an experience for each offer and the desired success metric.
See Redirect to a URL.
Start the activity in Target before setting up the Campaign portion of the integration.
Include a Target offer in an Adobe Campaign email
- Create an email in Adobe Campaign.
- In the email properties, click Include > Dynamic image served by Adobe Target.
- Select the default image from the shared assets.
- Specify the location (rawbox).
- Add any other decisioning parameters, such as the gender of the recipient.
- Preview the email, selecting at least one recipient for each offer (in this case, a male and a female).
- In Campaign, define the Target Edge server you are using to control the activity and the name of the tenant.
- Specify the external account used for the Adobe Experience Cloud so you can access the resources in the Experience Cloud.
For more information, refer to the Adobe Campaign documentation.
Video: Integrate Target with Campaign
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Target
- Adobe Target Business Practitioner Guide Home
- Target release notes
- Introduction
- Introduction to Target
- Access Target from the Adobe Experience Cloud
- Target key concepts
- Understand the Target UI
- Adobe Target welcome kit
- Target welcome kit overview
- Chapter 1: Introduction
- Chapter 2: Target at a glance
- Chapter 3: Develop your testing and personalization ideas
- Chapter 4: Tips for using Target
- Chapter 5: Inspiration for testing and personalization activities
- Chapter 6: Easily avoidable pitfalls
- Chapter 7: Create and run your first Target activity
- Chapter 8: Communicate your activity results
- Chapter 9: Next steps and resources
- Glossary
- How Target works
- Training and certification
- Training videos for Target Standard and Premium
- Target optimization and personalization FAQ
- Administer Target
- Implement Target
- Integrate Target with the Experience Cloud
- Adobe Analytics as the reporting source for Target (A4T)
- A4T overview
- Before you implement
- Analytics for Target implementation
- User permission requirements
- Create an activity that uses Analytics as the reporting source
- A4T support for Auto-Allocate and Auto-Target activities
- Use an Analytics tracking server
- A4T reporting
- Troubleshooting the Analytics and Target integration (A4T)
- A4T Frequently Asked Questions
- Expected data variances between Target and Analytics when using and not using A4T
- Integrate Target with Adobe Customer Journey Analytics
- Integrate Target with Adobe Journey Optimizer (AJO)
- Experience Cloud Audiences
- Integrate Target with Adobe Experience Manager (AEM)
- Integrate Target with Adobe Audience Manager (AAM)
- Integrate with Real-time Customer Data Platform
- Integrate Target with Adobe Campaign
- Adobe Analytics as the reporting source for Target (A4T)
- Activities
- Activities overview
- Target activity types
- A/B Test
- Auto-Allocate
- Auto-Target
- Automated Personalization
- Automated Personalization overview
- Random Forest Algorithm
- Create an Automated Personalization activity
- Upload data for the Target personalization algorithms
- Data collection for the Target personalization algorithms
- Estimate the traffic required for success
- Preview experiences for an Automated Personalization test
- Target Automated Personalization offers
- Manage exclusions
- Offer reporting groups in Automated Personalization
- Select the control for your Automated Personalization or Auto-Target activity
- Automated Personalization FAQ
- Troubleshoot Automated Personalization
- Experience Targeting
- Multivariate Test
- Recommendations activity
- Edit an activity or save as draft
- Priority
- Activity settings
- Success metrics
- Activity change log
- Troubleshoot activities
- Activity QA
- Audiences
- Experiences and offers
- Experiences and offers overview
- Visual Experience Composer (VEC)
- Visual Experience Composer overview
- Visual Experience Composer options
- Visual Experience Composer changes
- Include the same experience on similar pages
- Multipage activity
- Activity collisions
- Modifications
- Element selectors used in the Visual Experience Composer
- Mobile viewports for responsive experiences
- Visual Experience Composer best practices and limitations
- Troubleshooting the Visual Experience Composer
- Troubleshooting the Visual Experience Composer overview
- Troubleshooting the Visual Experience Composer and Enhanced Experience Composer
- Troubleshooting the Visual Experience Composer
- Troubleshooting the Enhanced Experience Composer
- Enabling mixed content in your browser
- Page modification scenarios
- Visual Editing Helper extension
- Visual Experience Composer helper extension
- Redirect to a URL
- Creating carousels that work in the Visual Experience Composer
- Form-Based Experience Composer
- Single Page App (SPA) Visual Experience Composer
- Offers
- Reports
- Recommendations
- Recommendations overview
- Introduction to Recommendations
- Plan and implement Recommendations
- Entities
- Criteria
- Criteria overview
- Create criteria
- Create criteria sequences
- Base the recommendation on a recommendation key
- The science behind Target’s recommendations algorithms
- Upload custom criteria
- Dynamic and static inclusion rules
- Use a backup recommendation
- Work with multi-value attributes
- Use Adobe Analytics with Recommendations
- Design
- Activity
- Recommendations as an offer
- Frequently asked questions
- Recommendations Classic documentation
- Troubleshoot Target
- Target APIs
- Resources and contact information
Adobe Target Maturity Webinar Series
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Tuesday, Feb 4, 4:00 PM UTC
Adobe Target innovations, including GenAI, and best practices on AI-powered personalization and experimentation at scale.
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