Create a redirect offer from the Code Offers page
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Click Offers, then select the Code Offers tab.
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Click Create Offer > Redirect Offer.
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Provide a descriptive name for the offer.
A descriptive name helps you and others quickly find the offer in the Assets library.
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(Conditional) If you have a Target Premium account, select the desired workspace.
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Specify the URL for the unique content or destination that you want to redirect to. This URL must be an absolute URL.
NOTE
Redirect offers result in an infinite loop if the redirect URL also qualifies the user for the same activity. Ensure that the user does not re-qualify for the activity after being redirected. -
Select the desired options to customize your redirect offer:
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Include all URL parameters: Enable this option if you want all the URL parameters present on the previous page to be propagated to the redirected page.
For example, you want to redirect people directly from a men’s page to a men’s shirts category page. You also want the dynamic parameters in the URL to be passed because this method is how you track if people reached your site via email, banner ad, search ad, or organically. By enabling this option, your redirect offer on page
https://www.mycompany.com/mens.html?emailId=123
automatically becomeshttps://www.mycompany.com/mensShirts.html?emailId=123
when all you entered in the URL box washttps://www.mycompany.com/mensShirts.html
. -
Pass mbox session ID: Required to redirect to a different domain. Slide the toggle to enable this option if you want the
sessionId
to be automatically included in the redirect. This option is required only when you are testing clicks from an email or clicks from one domain to another. ThesessionId
matches the visitor’s cookie so the visitor can continue to be tracked and the proper content is shown.If you use the 1st- & 3rd-party cookie setup, you do not need to pass the mbox session ID when crossing domains. It is persistent on the 3rd-party cookie, so it is not necessary in the URL.
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Click Create.
Create a redirect offer using the Form-Based Experience Composer
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While creating an activity using the Form-Based Experience Composer, select the location to display the Content section.
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Click the Content drop-down list, click the List icon (
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Click Create Offer > Redirect Offer.
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Provide a descriptive name for the offer.
A descriptive name helps you and others quickly find the offer in the Assets library.
-
Specify the URL for the unique content or destination that you want to redirect to. This URL must be an absolute URL.
NOTE
Redirect offers result in an infinite loop if the redirect URL also qualifies the user for the same activity. Ensure that the user does not re-qualify for the activity after being redirected. -
Select the desired options to customize your redirect offer:
-
Include all URL parameters: Slide the toggle to enable this option if you want all the URL parameters present on the previous page to be propagated to the redirected page.
For example, you want to redirect people directly from a men’s page to a men’s shirts category page. You also want the dynamic parameters in the URL to be passed because this method is how you track if people reached your site via email, banner ad, search ad, or organically. By enabling this option, your redirect offer on page
https://www.mycompany.com/mens.html?emailId=123
automatically becomeshttps://www.mycompany.com/mensShirts.html?emailId=123
when all you entered in the URL box washttps://www.mycompany.com/mensShirts.html
. -
Pass mbox session ID: Required to redirect to a different domain. Slide the toggle to enable this option if you want the
sessionId
to be automatically included in the redirect. This option is required only when you are testing clicks from an email or clicks from one domain to another. ThesessionId
matches the visitor’s cookie so the visitor can continue to be tracked and the proper content is shown.If you use the 1st- & 3rd-party cookie setup, you do not need to pass the mbox session ID when crossing domains. It is persistent on the 3rd-party cookie, so it is not necessary in the URL.
-
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Click Create.
Use redirect offers in activities
Apply redirect offers using the Form-Based Experience Composer. You cannot currently apply redirect offers using the Visual Experience Composer (VEC).
The Adobe Target Form-Based Experience Composer is a non-visual experience and offer creation interface that’s useful in creating experiences for use in A/B Tests, Experience Targeting (XT), Automated Personalization (AP), and Recommendations activities when the Visual Experience Composer is not available or practical for use. For example, you might use the Form-Based Experience Composer to create experiences that use redirect offers.
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Create or edit an activity in the Form-Based Experience Composer.
See Form-Based Experience Composer for detailed step-by-step instructions.
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Specify the desired location and add any audience refinements as necessary.
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Click the Content drop-down list, click the List icon (
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Select the desired redirect offer from the Select Redirect Offer dialog box, then click Add.
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Finish configuring the activity.
More help on this topic
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