Before you start using Adobe Target, you should implement it on your site, understand a few basic concepts and terms; be familiar with how Target works and integrates with your infrastructure; and understand how visitors are tracked by the Target system.

For more information, see the various topics under Implement Target.

Tags in Adobe Experience Platform is the preferred method to implement Target. Tags in Adobe Experience Platform are the next generation of tag management capabilities from Adobe. Tags give customers a simple way to deploy and manage the analytics, marketing, and advertising tags necessary to power relevant customer experiences. For more information, see Implement Target using Adobe Experience Platform.
  1. To access the Implementation page, click Administration > Implementation.

  2. For information applicable to the settings on this page, see Implement Target without a tag manager.

Implementation page